Western Union: Japan

Advertising Agency: Leo Burnett & Target, Romania
Creative Director: Bogdan Naumovici
Art Director: Ghica Popa
Copywriters: Mihai Costache, Laura Leonte

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33 comments

drizae's picture
drizae
503 pencils

Help, I'm not sure I get it?

Fail Harder.

Axxl's picture
Axxl
208 pencils

Money Transfer from Jamaika to Panama to Norway=Japan... What??? Or In Japan you can make money tranfers to Jamaika, Panama and Norway....
Do these ads make any sense?

rikitiki's picture
rikitiki
630 pencils

i think these are crazy smart

the_ashlands's picture
the_ashlands
1394 pencils

why? why do you think these are 'crazy' smart?

Rog's picture
Rog
6094 pencils

Sharp, global thinking guys! Cool.

Made me remember that 90's Audi logo campaign by Marcello Serpa, BBDO Brazil.

>>>> That's not an ad. THIS is an ad.

nuclearshower's picture
nuclearshower
233 pencils

I find visually boring but I like the idea.. Hate those circle :/

Rog's picture
Rog
6094 pencils

The circles are actually the 'global' car stickers for international travellers to stick on their back window and show where they've been... I think.

>>>> That's not an ad. THIS is an ad.

Yokel's picture
Yokel
604 pencils

Well, in Europe there to show which country you're from, but ...
I hate 'em as well.

addyhoch10's picture
addyhoch10
2592 pencils

they managed to visualise an abstract transaction in such a simple way.
i like it!

val's picture
val
93 pencils

i can't believe that are people that like these ads
they don't make any sense!

Have Heart's picture
Have Heart
922 pencils

When I saw the tumbnail I was absolutely sure there was a great idea behind this concept, but sorry, I don't get it. Where's the link to "money-transfer"???! Would work more for a global japanese company or something.

Twombl's picture
Twombl
184 pencils

It seems a great ad, but it is not.

Ney Frances's picture
Ney Frances
660 pencils

a good line would make it perfect!

shame on the lazy copy!

.....is there life before dead?

is there life before death?

Have Heart's picture
Have Heart
922 pencils

Ah, now I get it. You transfer money from Jamaika over Panama and Norway to Japan. I just wonder why people don't transfer the money directly from Jamaika to Japan. With the right line, this would be pretty brilliant.

Eugens's picture
Eugens
2630 pencils

lol, i can't understand how you people don't get it. if you live in europe, there's no way in hell you wouldn't get it. Even my 10 year old brother would get an ad such as this one. It's simple, it's clear, it's brilliant

the_ashlands's picture
the_ashlands
1394 pencils

in effect, you just said nothing at all...perhaps you could explain what is so obvious and brilliant about this crap?

val's picture
val
93 pencils

Eugens maybe you are a friend of these people who made it,probably that's why you understand even if there is nothing to be understood.I live in Romania and still these ads don't make sense!

Dick Huges's picture
Dick Huges
939 pencils

This signs are more popular in Europe. People in south-america or in US dont use these signs in their cars. So is a Europe ad. Good luck at Epica and Eurobest.

addyhoch10's picture
addyhoch10
2592 pencils

hmm, maybe they're not primarily intended to impress the international juries... gosh, i'm so naive...

Dick Huges's picture
Dick Huges
939 pencils

we are an international jury

addyhoch10's picture
addyhoch10
2592 pencils

maybe they're not even primarily intended to impress us

the_ashlands's picture
the_ashlands
1394 pencils

fyi...there are millions of these stickers around the states..

Eugens's picture
Eugens
2630 pencils

I'm not a friend of them, val. Maybe you're not in the target? You do know what Western Union does, don't you?

ellehcimeo's picture
ellehcimeo
3522 pencils

i thought those stickers meant that your car had travelled over from another country and it needed to display those stickers in order to through the right customs departments. we see them occasionally here in Ontario Canada, i've seen ones from Ireland, Netherlands, France and England for sure.
so western union is telling us we can transfer money from one country to another. big news people. big news. i don't really care about these ads. i find them to be redundant.

Twombl's picture
Twombl
184 pencils

The ads are very simple, strange you can't get it.
But they are so weak strategically, and not so strong creatively. That's only my opinion.

val's picture
val
93 pencils

of course i know ,i transferred some money using this service,but these ads don't make sense-just take a
look at what people are saying-they don't get it!

addyong's picture
addyong
155 pencils

Transfer of money seem SO SIMPLE... this really make me scarry & unsecured... Will a Japanese accept insecurity?

DK's picture
DK
43 pencils

Non - sense. I think they(agency) assume WUMT customers have nothing else to do than sit and figure out their ads. (would expect something snappy from a product that thrives on speed)

gonndo's picture
gonndo
1092 pencils

I dont get it too........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

tjb1970's picture
tjb1970
491 pencils

not sure i get these either. so i'm in japan and my money goes from jamaica to panama to norway and then to me? who cares? what does this say about Western Union's service? it is a good thing that money travels through multiple countries to get to me?

Guest's picture
Guest

is there western union in bigbox shopping mall in japan?

Guest's picture
Guest

what time i can transfer money in early morning??

Guest's picture
Guest
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