Western Union: Japan
Agency: Leo Burnett & Target, Romania
Creative Director: Bogdan Naumovici
Art Director: Ghica Popa
Copywriters: Mihai Costache, Laura Leonte
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33 Comments
Help, I'm not sure I get it?
Fail Harder.
Money Transfer from Jamaika to Panama to Norway=Japan... What??? Or In Japan you can make money tranfers to Jamaika, Panama and Norway....
Do these ads make any sense?
i think these are crazy smart
why? why do you think these are 'crazy' smart?
www.ashlandic.com
Sharp, global thinking guys! Cool.
Made me remember that 90's Audi logo campaign by Marcello Serpa, BBDO Brazil.
>>>> That's not an ad. THIS is an ad.
I find visually boring but I like the idea.. Hate those circle :/
The circles are actually the 'global' car stickers for international travellers to stick on their back window and show where they've been... I think.
>>>> That's not an ad. THIS is an ad.
Well, in Europe there to show which country you're from, but ...
I hate 'em as well.
they managed to visualise an abstract transaction in such a simple way.
i like it!
i can't believe that are people that like these ads
they don't make any sense!
When I saw the tumbnail I was absolutely sure there was a great idea behind this concept, but sorry, I don't get it. Where's the link to "money-transfer"???! Would work more for a global japanese company or something.
It seems a great ad, but it is not.
a good line would make it perfect!
shame on the lazy copy!
.....is there life before dead?
is there life before death?
Ah, now I get it. You transfer money from Jamaika over Panama and Norway to Japan. I just wonder why people don't transfer the money directly from Jamaika to Japan. With the right line, this would be pretty brilliant.
lol, i can't understand how you people don't get it. if you live in europe, there's no way in hell you wouldn't get it. Even my 10 year old brother would get an ad such as this one. It's simple, it's clear, it's brilliant
in effect, you just said nothing at all...perhaps you could explain what is so obvious and brilliant about this crap?
www.ashlandic.com
Eugens maybe you are a friend of these people who made it,probably that's why you understand even if there is nothing to be understood.I live in Romania and still these ads don't make sense!
This signs are more popular in Europe. People in south-america or in US dont use these signs in their cars. So is a Europe ad. Good luck at Epica and Eurobest.
hmm, maybe they're not primarily intended to impress the international juries... gosh, i'm so naive...
we are an international jury
maybe they're not even primarily intended to impress us
fyi...there are millions of these stickers around the states..
www.ashlandic.com
I'm not a friend of them, val. Maybe you're not in the target? You do know what Western Union does, don't you?
i thought those stickers meant that your car had travelled over from another country and it needed to display those stickers in order to through the right customs departments. we see them occasionally here in Ontario Canada, i've seen ones from Ireland, Netherlands, France and England for sure.
so western union is telling us we can transfer money from one country to another. big news people. big news. i don't really care about these ads. i find them to be redundant.
The ads are very simple, strange you can't get it.
But they are so weak strategically, and not so strong creatively. That's only my opinion.
of course i know ,i transferred some money using this service,but these ads don't make sense-just take a
look at what people are saying-they don't get it!
Transfer of money seem SO SIMPLE... this really make me scarry & unsecured... Will a Japanese accept insecurity?
Give Me a Hell Yeah!!!
Non - sense. I think they(agency) assume WUMT customers have nothing else to do than sit and figure out their ads. (would expect something snappy from a product that thrives on speed)
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If it dont sell it aint creative
I dont get it too........
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
not sure i get these either. so i'm in japan and my money goes from jamaica to panama to norway and then to me? who cares? what does this say about Western Union's service? it is a good thing that money travels through multiple countries to get to me?
is there western union in bigbox shopping mall in japan?
what time i can transfer money in early morning??