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July 2010
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Description: 

Fast worldwide money transfer. Western Union.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrators: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar

Comments (18)

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Highest Rated

Amrita Tapadia's picture
Amrita Tapadia
8 Activity Scores

The concept is great - What I gathered from the ad is that the two hands are counting money - not comparing it or the transferring aspect that someone else mentioned. it shows the ease with which the money can be transferred/currency exchanged....but yeah bad execution...

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