Advertisement

Fair-Dark

Agency Network: 
Published/Aired: 
July 2010
Description: 

Print advertisment created by McCann, India for Western Union, within the category: Finance.

Fast worldwide money transfer. Western Union.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrators: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar

Comments (18)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Bad execution, yes. Logically incorrect too. Shoudn't the Indian notes be much more in number, since wen was 200 pounds = 200 rupees? Isnt the hand way too dark 4 an Indian? D title is racist!

Guest's picture
Guest

why there is a blank area on the money?

CABAZORRO's picture
CABAZORRO
Activity Score 366

Bad execution... Great concept

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

agree

Life is a joke. Laugh.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This concept is waiting to be ripped off and be improved heavily by another agency.

Guest's picture
Guest

bad I dont like it

hemantpitale's picture
hemantpitale
Activity Score 2

The idea of all the ads looks like the hands are just comparing the currency n not giving the feel of money been tranfered from one side to another. Hey Prasoon I think the ideas were not shown to you before execution u need to please keep watch on the creatives.

karan raghav's picture
karan raghav
Activity Score 210

sorry, there is no relation betwwen black & white and money transfer...atee badam:)))

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

Great idea and bad exceution

Guest's picture
Guest

The title of this ad is Fair-Dark. Hmm!

Guest's picture
Guest

DONE FOR PS3 NETWORK GAMING. REPLACE CONTROLLER WITH CURRENCY.

Guest's picture
Guest

done for PS3 for network gaming.

Guest's picture
Guest

Great idea and bad execution!

Guest's picture
Guest

Bad execution, yes. Logically incorrect too. Shoudn't the Indian notes be much more in number, since wen was 200 pounds = 200 rupees? Isnt the hand way too dark 4 an Indian? D title is racist!

the_lizard_king's picture
the_lizard_king
Activity Score 1257

BAD!

And then GOD said...
Let there be creativity!!!

dinesh3434's picture
dinesh3434
Activity Score 19

concept it really good....

chanderjoshi's picture
chanderjoshi
Activity Score 153

mindblowing concept!

Amrita Tapadia's picture
Amrita Tapadia
Activity Score 8

The concept is great - What I gathered from the ad is that the two hands are counting money - not comparing it or the transferring aspect that someone else mentioned. it shows the ease with which the money can be transferred/currency exchanged....but yeah bad execution...

Advertisement