Western Power: Matchsticks

Get your trees trimmed away from powerlines this summer, because one spark is all it takes.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Creatives: Ryan Albuino, Andrew Chu
Retoucher: Madeleine de Pierres
Photographer: Rob Simeon
Model Maker: Murray Edwards
Agency Producer: Catalina Clema
Account Director: Brendon Lewis
Account Manager: Hannah Samsa

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15 comments

jorj's picture
jorj
638 pencils

great one.

ilovegreatads's picture
ilovegreatads
312 pencils

a genuine spark of inspiration. well done!

Guest's picture
Guest

a beautiful piece of work well done Chewy and Ryan

everartz's picture
everartz
7611 pencils

nice piece...

| Everartz |

ace85le's picture
ace85le
3939 pencils

Great concept and execution. This is why we are critical of bad ads.

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kbx911's picture
kbx911
916 pencils

wow this could be like web videos, 10 seconds vids of these match arrangements going to smoke, in all shapes and sizes that will make insurance consumers and their pockets all gooey

You Are What You Expect

Juan Cabral's picture
Juan Cabral
709 pencils

Nice idea, but already done in Brazil, by Loducca.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

the copy should run right above the house to the trees and pole.
because it will lead people better to understand the ad

brenorn's picture
brenorn
8 pencils

Goooood!

silvi's picture
silvi
4172 pencils

Excellent.

Guest's picture
Guest

coolioso

Guest's picture
Guest

love it

rolling.stone's picture
rolling.stone
2740 pencils

good idea executed well

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~ Quite obviously, I have gathered no moss ! ~

tenida's picture
tenida
4 pencils

Excellent idea & execution.

D.B.'s picture
D.B.
66 pencils

I LOVE this one, great concept and execution. Would love to see this as a before and after for comparison, possibly even a short video to see the progression.

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