Western Power: Matchsticks
Get your trees trimmed away from powerlines this summer, because one spark is all it takes.
Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Creatives: Ryan Albuino, Andrew Chu
Retoucher: Madeleine de Pierres
Photographer: Rob Simeon
Model Maker: Murray Edwards
Agency Producer: Catalina Clema
Account Director: Brendon Lewis
Account Manager: Hannah Samsa


15 comments
great one.
a genuine spark of inspiration. well done!
a beautiful piece of work well done Chewy and Ryan
nice piece...
| Everartz |
Great concept and execution. This is why we are critical of bad ads.
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wow this could be like web videos, 10 seconds vids of these match arrangements going to smoke, in all shapes and sizes that will make insurance consumers and their pockets all gooey
You Are What You Expect
Nice idea, but already done in Brazil, by Loducca.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
the copy should run right above the house to the trees and pole.
because it will lead people better to understand the ad
Goooood!
Excellent.
coolioso
love it
good idea executed well
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~ Quite obviously, I have gathered no moss ! ~
Excellent idea & execution.
I LOVE this one, great concept and execution. Would love to see this as a before and after for comparison, possibly even a short video to see the progression.
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