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Western Australian Office of Road Safety: Rob
Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Photographer: Simon Westlake
Retoucher: Madeleine de Pierres
Copywriter: Murray Laird
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Comments
fresh. an ad against driving drunk without showing mutilated bodies, bottle, blood, or crashed vehicles. not to mention any people. just not sure if it's compelling though.
Yes but it feels like a one shot, not a campaign. I mean, they could go on forever. There's as many executions as there are names. And after you see the first one, there is no surprise in the second and third ones, so it becomes boring.
I like the blokey little signage tweaks throughout.
Sister... late check out... on lawn parking! >>>> That's not an ad. THIS is an ad.
I gotta say...the retouching in these is SUPERB. Did you get lucky and find motel signs with a dude's name in them or are these totally comped up?!?!? Cuz...dude...wow.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Cool insight, nice approach, great copy, superb art direction. Best I've seen here for a while.
oh nice one
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