March 2008

Print advertisment created by Marketforce, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Photographer: Simon Westlake
Retoucher: Madeleine de Pierres
Copywriter: Murray Laird

Comments (13)

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Crisp One's picture
Crisp One
Activity Score 2005

Not bad, would like to see how deeper into the idea you could go and maybe pull out some additional executions besides the whole sign by the house thing.

I-know-all's picture
Activity Score 53


fauxjebus's picture
Activity Score 498

The shadow disappears under the awning. I've also seen the neon hotel/bar sign thing on here recently—too lazy to find the link right now.

Rog's picture
Activity Score 6082

...and sister. Nice one, Centurion!

>>>> That's not an ad. THIS is an ad.

rebelscum's picture
Activity Score 2110

Moving the mailbox tot he right a little woulda meant you could have avoided blurring out the licence plate.

That said...

I dig it.


I think I'd dig it better if it were a night shot. The morning after is when you regret or appreciate the decision...but you MAKE the decision the night of.

Still...v. cool, and awesome writing :)


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

Disco Munky's picture
Disco Munky
Activity Score 3890

First thing to come from an Australian agency that hasn't sucked.

Nice thought and a decent execution.

Doin' it for the points

consolidated.db's picture
Activity Score 545

Australia just can't keep up with the giants of Saudi Arabia I guess...


Disco Munky's picture
Disco Munky
Activity Score 3890

Go eat a foot long.

I think I hear a stingray eating your baby.

Why'd you think I was from Saudi?

Doin' it for the points

BrownSugar's picture
Activity Score 104

too dumb to get sarcasm?

Disco Munky's picture
Disco Munky
Activity Score 3890

too fat to get a date?

It's friday, I'm tired and I haven't had enough booze for this.

Doin' it for the points

All ears's picture
All ears
Activity Score 233

Hmmm...Now that's an ad.

morriszeyy's picture
Activity Score 8

good art work.
not good idea.

D.B.'s picture
Activity Score 66

This is the best one in the series, hilarious!

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