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Published/Aired: 
July 2011
Description: 

Print advertisment created by 303 Group, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Senior Art Director: Ross Dungey
Senior Copywriter: Malcolm MacLean
DoP: Nic Montagu
Digital Project Manager: Aaron Collyer
Sound Design: Julian Douglas-Smith
Account Director: Donna-Maree Gavin
Sound Studio: Soundbyte
Social Marketing Manager: Doug Baird
Editing Company: Double G
Agency Producer: Holly Kemp
Producer: Kate Downie
Editor: Tony Bannon
Photographer: Nic Montagu
Designer: Cameron James, Suzanne Olding
Flash Designer: Dave Tatchell
Account Manager: Camaryn Berry

Comments (9)

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Highest Rated

donetodeath's picture
donetodeath
Activity Score 72

wait.... so the pedestrians are only visible if you use the smartphone? I think the message is correct but the execution is just wrong. There should be a pedestrian crossing the road and when you use the phone he disappears.

sirvan's picture
sirvan
Activity Score 29860

Interesting. Demonstrates the issue well, and in a fresh way. A little boring still, for some reason.

+++

"I love some things, and don't love some other things."

JablesVanBuren's picture
JablesVanBuren
Activity Score 79

I like this ad.
I appreciate when there is some sort of engagement with print ads.

Sarah Stirling's picture
Sarah Stirling
Activity Score 5

Very cool...even though I don't read the paper...or own an iPhone!

But can somebody tell me what the small text actually says? I can't make sense of it. Has anyone actually tried this out?

joaquinsalim's picture
joaquinsalim
Activity Score 20

Very interesting as well as dynamic, good job.
Maybe the overcome could be a video followed linked to the company website instead of a flat image in the phone.

anyways, good job

Joaquin Salim
www.joaquinsalim.com

FourT6and2's picture
FourT6and2
Activity Score 218

Interesting idea. But I highly doubt anybody will bother to actually whip out their phone and waste 5 minutes of their time to try it. I know I wouldn't. I'd be like, "some boring ad in a magazine wants me to pull my phone out so I can read their lame headline??? Hell no."

CuriousPencil's picture
CuriousPencil
Activity Score 4225

F A K E .

1) "Now use your thumb to enter roadahead it into your phone's browser" can NOT be from the agency who brought the seriously excellent 'Enjoy the ride' campaign:
http://www.youtube.com/watch?v=rRwfwyaHXDk ;

2) QR code?

3) I'm about done with this shit - next time I see an agency being misrepresented by some student scammer, I'm sending them the link to the page and a number for their nearest lawyer. This is creeping unprofessionalism, AOTW, and it's fucking galling.

4) Glad, as ever, to be shown I'm wrong.

MidasTouch's picture
MidasTouch
Activity Score 1024

Cool.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

velle's picture
velle
Activity Score 1550

i like.

donetodeath's picture
donetodeath
Activity Score 72

wait.... so the pedestrians are only visible if you use the smartphone? I think the message is correct but the execution is just wrong. There should be a pedestrian crossing the road and when you use the phone he disappears.

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