Western Australian Office of Road Safety: Smartphone

Interesting. Demonstrates the issue well, and in a fresh way. A little boring still, for some reason.

I like this ad.
I appreciate when there is some sort of engagement with print ads.

Like it.

Very cool...even though I don't read the paper...or own an iPhone!

But can somebody tell me what the small text actually says? I can't make sense of it. Has anyone actually tried this out?

Very interesting as well as dynamic, good job.
Maybe the overcome could be a video followed linked to the company website instead of a flat image in the phone.

anyways, good job

Interesting idea. But I highly doubt anybody will bother to actually whip out their phone and waste 5 minutes of their time to try it. I know I wouldn't. I'd be like, "some boring ad in a magazine wants me to pull my phone out so I can read their lame headline??? Hell no."

F A K E .

1) "Now use your thumb to enter roadahead it into your phone's browser" can NOT be from the agency who brought the seriously excellent 'Enjoy the ride' campaign:
http://www.youtube.com/watch?v=rRwfwyaHXDk ;

2) QR code?

3) I'm about done with this shit - next time I see an agency being misrepresented by some student scammer, I'm sending them the link to the page and a number for their nearest lawyer. This is creeping unprofessionalism, AOTW, and it's fucking galling.

4) Glad, as ever, to be shown I'm wrong.

Cool.

i like.