Western Australian Office of Road Safety: Rob

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Photographer: Simon Westlake
Retoucher: Madeleine de Pierres
Copywriter: Murray Laird

March 2008


troika02's picture
212 pencils

fresh. an ad against driving drunk without showing mutilated bodies, bottle, blood, or crashed vehicles. not to mention any people. just not sure if it's compelling though.

topawers's picture
139 pencils

Yes but it feels like a one shot, not a campaign. I mean, they could go on forever. There's as many executions as there are names. And after you see the first one, there is no surprise in the second and third ones, so it becomes boring.

Rog's picture
6082 pencils

I like the blokey little signage tweaks throughout.

Sister... late check out... on lawn parking!

>>>> That's not an ad. THIS is an ad.

rebelscum's picture
2110 pencils

I gotta say...the retouching in these is SUPERB. Did you get lucky and find motel signs with a dude's name in them or are these totally comped up?!?!? Cuz...dude...wow.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

LeeHarvey's picture
3045 pencils

Cool insight, nice approach, great copy, superb art direction. Best I've seen here for a while.

Wordnerd's picture
6692 pencils

oh nice one

D.B.'s picture
66 pencils

Great execution on all of the signs in the series, the rustic look really brings the ad to life.

Log in or register to post comments