Advertisement
Published/Aired: 
March 2008
Description: 

Print advertisment created by Marketforce, Australia for Western Australian Office of Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Photographer: Simon Westlake
Retoucher: Madeleine de Pierres
Copywriter: Murray Laird

Comments (7)

Log in or register to post comments

Highest Rated

topawers's picture
topawers
Activity Score 139

Yes but it feels like a one shot, not a campaign. I mean, they could go on forever. There's as many executions as there are names. And after you see the first one, there is no surprise in the second and third ones, so it becomes boring.

troika02's picture
troika02
Activity Score 212

fresh. an ad against driving drunk without showing mutilated bodies, bottle, blood, or crashed vehicles. not to mention any people. just not sure if it's compelling though.

topawers's picture
topawers
Activity Score 139

Yes but it feels like a one shot, not a campaign. I mean, they could go on forever. There's as many executions as there are names. And after you see the first one, there is no surprise in the second and third ones, so it becomes boring.

Rog's picture
Rog
Activity Score 6082

I like the blokey little signage tweaks throughout.

Sister... late check out... on lawn parking!

>>>> That's not an ad. THIS is an ad.

rebelscum's picture
rebelscum
Activity Score 2110

I gotta say...the retouching in these is SUPERB. Did you get lucky and find motel signs with a dude's name in them or are these totally comped up?!?!? Cuz...dude...wow.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Cool insight, nice approach, great copy, superb art direction. Best I've seen here for a while.

Wordnerd's picture
Wordnerd
Activity Score 6692

oh nice one

D.B.'s picture
D.B.
Activity Score 66

Great execution on all of the signs in the series, the rustic look really brings the ad to life.

Advertisement