Western Australian Office of Road Safety: Enjoy The Ride, Poem

Advertising Agency: 303 Group, Perth, Australia
Creative Director: Lindsay Medalia
Creatives: Dav Tabeshfar, Richard Berney, Liam Riddler, Emma Clowes
Audio Engineer: Brad Habib Soundbyte

June 2011


shahriarzm's picture
8 pencils

Good Copy

Billoughsby's picture
5144 pencils

Good copy for all three. And why not use a published poem if it makes your point as well as this one does? (Remember the TV ad that used The Road Not Taken?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13561 pencils

I would have given this campaign at least 8 stars if it wasn't for the poor visuals. In this ad, for instance, what's that thing I should stop for and stare at? Some construction project going on in the background? Great copy paired with the wrong visuals.

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