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Published/Aired: 
April 2010
Description: 

Westcoast Dental Clinic
Specialized care for sensitive teeth.

Advertising Agency: Grey Group, Vietnam
Creative Directors: George Vargas, Rajib Gupta
Art Director / Copywriter: Rajib Gupta
Illustrators: Linh Pham, Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan (Otto)
Additional credits: Chamlong Intarach (Banana) / Professional Image

Comments (21)

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Highest Rated

Guest's picture
Guest

good time good job

Bahamut's picture
Bahamut
Activity Score 105

Both are Creapy....but effective i guess...good job

TommyO's picture
TommyO
Activity Score 1866

I'm missing the "sensitive teeth" thing here. This could be done for ANY dental clinic, not only those who specialize in sensitive teeth - and for that matter it is quite effective.

TommyO's picture
TommyO
Activity Score 1866

Also, what's with the background? Is it dust, or smoke, or what? And why?

Guest's picture
Guest

wow, they made that sucker look evil as all hell! nice!

Guest's picture
Guest

sensitive teeth and candy? why?
terror and dental clinic? no....

begriff's picture
begriff
Activity Score 2

simple but cool

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Uncomfortable rectangle but nice execution.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Wow...very cool indeed! Good job!

Guest's picture
Guest

54+
54

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Gets the message across...

Guest's picture
Guest

NOOOOOOOH! i thought it was actual flesh! Grosssssssss!!! i thought it was some kind of cannibal thing in which the teeth of the skull are just gone or something and it was somehow burnt alive and the teeth were the first to go, i dont know!!!! Too creepy??!!!!!!

mike11's picture
mike11
Activity Score 279

Agreed. My first reaction was bloody gums mutilated by a dentist's drill.

atb2005's picture
atb2005
Activity Score 13561

I agree this is totally gross as well as creepy. It's even mildly disturbing. When I look at that image, I think of pain (number one reason people hate to go to the dentist).

dollypoppin's picture
dollypoppin
Activity Score 1423

My head's spinning. @_@ It gives me the idea of horror in the clinic.. or that this ad's an anti-sweets campaign.

---------
"Nihil sub sole novum"

sahilosophy's picture
sahilosophy
Activity Score 75

The TG's reaction would be to flip the page as soon as they see this.

Guest's picture
Guest

Again, I live in Vietnam and have NEVER, EVER seen this ad.

Guest's picture
Guest

Dear other guest,
Does every ad in vietnam has to be seen by you? Do you work for Vietnam's ad censor board? I don't see every ad that comes out of my country, does that make it less legit? I think this is an interesting ad and I don't really care if you have NEVER EVER seen it.

Guest's picture
Guest

Obviously, you're a friend of one of the creatives. And it's not an interesting ad, honestly, it's pretty bad. And no, I don't live in Vietnam.

mikohernandez's picture
mikohernandez
Activity Score 32

children would be more afraid of going to the dentist. but all in all i like it.

vincevolume's picture
vincevolume
Activity Score 8

basically feeds my dentist phobia, it's pretty clear that sweets will ruin your teeth no need to advertise this as a dental clinic... you want people to go to the clinic not turn them off by triggering memories of fear and pain -.-;

Guest's picture
Guest

good time good job

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