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Published/Aired: 
April 2010
Description: 

Westcoast Dental Clinic
Specialized care for sensitive teeth.

Advertising Agency: Grey Group, Vietnam
Creative Directors: George Vargas, Rajib Gupta
Art Director / Copywriter: Rajib Gupta
Illustrators: Linh Pham, Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan (Otto)
Additional credits: Chamlong Intarach (Banana) / Professional Image

Comments (13)

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Highest Rated

Guest's picture
Guest

wow a total rip off of a sensodene ad posted on this website a year ago

dreadboy's picture
dreadboy
Activity Score 413

As creepy as these look, that's actually how people with sensitive teeth see these products (candy/ice cream).

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

dollypoppin's picture
dollypoppin
Activity Score 1423

Oooh. Now I get it.

---------
"Nihil sub sole novum"

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it would be better to show some icy look on this instead of some cheap horror movie. But all in all, good idea on the campaign.

Guest's picture
Guest

good work! really

Adaddicted's picture
Adaddicted
Activity Score 3435

would work for some other products :-)

withalltherespects

atb2005's picture
atb2005
Activity Score 13561

These images totally creeped me out. I would be afraid to walk into the dental clinic.

Guest's picture
Guest

Agreeeeed, totally!!!!!!

ivan's picture
ivan

Similar campaign with veggies: http://adsoftheworld.com/taxonomy/brand/wyeth

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Gets the message across...

v0the0kwc's picture
v0the0kwc
Activity Score 141

Terrifying...but nice approach

Guest's picture
Guest

this should ve been over ciggerattes and alcohol .. .why on these good things???? they are not utter cruel

pelinkacar's picture
pelinkacar
Activity Score 13

good

pelinkacar

Guest's picture
Guest

wow a total rip off of a sensodene ad posted on this website a year ago

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