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Fire

Published/Aired: 
July 2008
Description: 
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser's Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction

Comments (19)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Lovely concept... but why the old civilization?

And then GOD said...
Let there be creativity!!!

onemilkid's picture
onemilkid
Activity Score 111

Is this the 12th year now? When will they stop jobsintown and Weru? Real Men of Genius is not hardly as annoying as these

Eightball's picture
Eightball
Activity Score 200

Feels like 90s.

john ler's picture
john ler
Activity Score 667

Scholtz & Friends, or how to kill what used to be a great piece of advertising...

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

Booooooooooring!

Kateter's picture
Kateter
Activity Score 2029

yep, they are running out of steam with this campaign.

wuynhvu's picture
wuynhvu
Activity Score 10

More explain please!

peak900's picture
peak900
Activity Score 211

history lessons or what? no relevance at all. btw: they shoot on my house (lookinng through the window).

the better ad ist where I look out of the window and see a guy with a lawn-mower. that's relevant. that's realistic.

all in all: seems like a student's work ...

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

hmm, i suddenly feel a strong desire for penises

ChuckNorris's picture
ChuckNorris
Activity Score 834

You can use a wurst.

ricklongo's picture
ricklongo
Activity Score 1244

Really don't get all the hate. I laughed at this campaign. Nice work.

Wordnerd's picture
Wordnerd
Activity Score 6692

yes it is (was) a good campaign. but the fact they earn new awards each year for just making new ad's with the exact same idea and execution is frustrating

imgns's picture
imgns
Activity Score 68

i love the first ads of this campaing, they had really cool and strong insights.. now they have kill the original idea.. please i want another clever idea for weru.. this doesn´t even work if the consumer is never seen the original idea..

sonucoues2002's picture
sonucoues2002
Activity Score 804

done so many time

Frits Harkema's picture
Frits Harkema
Activity Score 713

Men playing war with toy guns. I never get it.

Kruk's picture
Kruk
Activity Score 27

I don't get it... Small guns don't make noise... Right? Big guns do! right?...
So why the small guns? It would make more sense if they would be hugh....

Kateter's picture
Kateter
Activity Score 2029

that's the way you hear them from behind the super-spoundproof windows. like a tiny little sound. no matter how loud it really is. get it?

floydeepurple's picture
floydeepurple
Activity Score 349

done for some kind of noise reducing headphones or something where the size of the noise producing object was drastically reduced...i remember a mini lawn mower from that campaign...

hippiehi's picture
hippiehi
Activity Score 14

Also done for the same product (not brand).
I remember a mini motorcycle and a mini lawn mower too.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Lovely concept... but why the old civilization?

And then GOD said...
Let there be creativity!!!

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