Weru: Fans
Weru soundproof windows.
Agency: Scholz & Friends, Berlin, Germany
Creative Director: Matthias Spaetgens, Jan Leube
Copywriter: Michael Haeussler
Art Director: Kay Luebke
Photographer: Ralph Baiker
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11 Comments
A bit uninspiring , Don’t you think?
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I like their first campaign better.
Can anyone answer me why they can win Cannes again??
It just puting some new scenarios onto the same old idea, what so big deal abou it???
Sorry, but can someone extract the message for me?
The window blocks the noise, so the horns sound like small ones.
I remember I saw the same concept before but I am nut very sure it's the same product.
Nice extension of the first campaign.
Yeah true....that also surprised me... It won cannes again for the same campaign idea with just different executions! Hmmm....
Just like Bud light's Real Men of Genius campaign. Grand Prix twice in a row. Same campaign different executions: http://adsoftheworld.com/media/radio/bud_light_beer_mr_80_spf_sunblock...
It´s a great idea!!!!! but think why they won a Cannes again, it´s not the same??
Yeah..true Ivan. But I liked that campaign so much that I didn't mind..hehehe :-|