Wellos: Road Tar
Removes tough stains
Advertising Agency: Publicis Singapore
Executive Creative Director: Ajay Thrivikraman
Creative Director: Alex Lim Thye Aun
Art Directors: Tattoo Yar Wen Sen, Kee Wei Shern
Copywriters: Kee Wei Shern, Tattoo Yar Wen Sen
Producers: Kaoru Kaneko, Noriko Matsuoka / un, Annie Ang / Publicis Singapore
Photographers: Satoru Emoto / un, Photolibrary
Retoucher: Satoru Emoto / un


8 Comments
The idea is good, but the executions are not.
uh? Is it me or the industry is crashing?
What a poor idea. Jesus Christ...
Hace las manchas insignificantes hmmm
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yuck
ideas....30 minutes nahi toh free.
enough enough enough
It's make sense to me. Look strong and difference.
I believe they limit themselves by choosing only the "black" color to reflect the tough stains; I think red stains are tough ones as well. In general I didn't like the Ad; but images are good especially the Oil one.
what this ad trying to execute?