Weight Watchers: Treat Yourself Better, 7
Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music


20 comments
Looks great, but this one is confusing. Freedom fries?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
It's about bad breath ?
the line has done the job, 'treat yourself better', great..
Great art.
Freedom from junk food - ambivalent feeling and so on..
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I'd like one or twenty more fries in that mouth. Reminds me a bit of this one;
http://1.bp.blogspot.com/__XCWUd8FFjQ/TNlSnc_U21I/AAAAAAAALuo/eJJPCOU0...
http://jackmancer.com/
http://twitter.com/jackmancer/
I thought you are going to link this one: http://naturalbias.com/blog/wp-content/uploads/2009/09/super_size_me.gif
Ivan Raszl, admin of AotW
hehe, lovely film!
http://jackmancer.com/
http://twitter.com/jackmancer/
Good lord that is just too much stuck into one mouth.
Those chips look positively yummy
Too easy.
the "real" poster http://redaction.infopresse.com/files/2012/01/Frites.jpg
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe
Client comments ;)
Don't know about this.
creative licence, nice work
The damn french. Come on.
The whole campaign is super sexy. Lovin' it.
Feels more like an ad art exhibition.
Will Think for Salary
Good artwork, but it's a rather plain statement on the copywriter's part. Dull :)
New meaning to the term "deep fry".
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
good art for sure, but i"m sorry this isn't an idea.