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Weight Watchers: Treat Yourself Better, 7

Weight Watchers: Treat Yourself Better, 7
Your rating: None Average: 5.6 (42 votes)

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music

20 Comments

morse's picture 8826 pencils
morse | Tue, 2012-01-17 22:40
6

Looks great, but this one is confusing. Freedom fries?

What hath God wrought

Kreankak's picture 37 pencils
Kreankak | Wed, 2012-01-18 00:18

It's about bad breath ?

Milan Solanki's picture 706 pencils
Milan Solanki | Wed, 2012-01-18 00:53

the line has done the job, 'treat yourself better', great..

Hadrons's picture 5392 pencils
Hadrons | Wed, 2012-01-18 02:30
9

Great art.
Freedom from junk food - ambivalent feeling and so on..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2012-01-18 03:12

I'd like one or twenty more fries in that mouth. Reminds me a bit of this one;
http://1.bp.blogspot.com/__XCWUd8FFjQ/TNlSnc_U21I/AAAAAAAALuo/eJJPCOU0...

http://jackmancer.com/
http://twitter.com/jackmancer/

ivan's picture
ivan | Wed, 2012-01-18 08:37

I thought you are going to link this one: http://naturalbias.com/blog/wp-content/uploads/2009/09/super_size_me.gif

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2012-01-18 13:29

hehe, lovely film!

http://jackmancer.com/
http://twitter.com/jackmancer/

kleenex's picture 8430 pencils
kleenex | Wed, 2012-01-18 14:00

Good lord that is just too much stuck into one mouth.

bate_palmas's picture 603 pencils
bate_palmas | Wed, 2012-01-18 05:23

Those chips look positively yummy

ishiboy's picture 503 pencils
ishiboy | Wed, 2012-01-18 07:18

Too easy.

joelapompe's picture 2498 pencils
joelapompe | Wed, 2012-01-18 11:50

the "real" poster http://redaction.infopresse.com/files/2012/01/Frites.jpg

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Nike Diesel's picture 6870 pencils
Nike Diesel | Thu, 2012-01-19 04:06

Client comments ;)

andylefty's picture 3136 pencils
andylefty | Wed, 2012-01-18 13:00

Don't know about this.

Jaw by the beach's picture 64 pencils
Jaw by the beach | Wed, 2012-01-18 16:51

creative licence, nice work

jackblack's picture 1462 pencils
jackblack | Thu, 2012-01-19 03:44

The damn french. Come on.

Nike Diesel's picture 6870 pencils
Nike Diesel | Thu, 2012-01-19 04:03

The whole campaign is super sexy. Lovin' it.

Roger Keynes's picture 4088 pencils
Roger Keynes | Thu, 2012-01-19 06:07
5

Feels more like an ad art exhibition.

Will Think for Salary

Norma_Des's picture 24 pencils
Norma_Des | Thu, 2012-01-19 06:13

Good artwork, but it's a rather plain statement on the copywriter's part. Dull :)

Billoughsby's picture 5127 pencils
Billoughsby | Thu, 2012-01-19 07:42

New meaning to the term "deep fry".

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

PLPioli's picture 22 pencils
PLPioli | Thu, 2012-01-19 08:36

good art for sure, but i"m sorry this isn't an idea.

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