Weight Watchers: Treat Yourself Better, 5

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music

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9 comments

khronos's picture
khronos
998 pencils

what is the point of all this??

chicagohour's picture
chicagohour
361 pencils

I guess it is asking people to refrain from eating stuff that makes you fat. But whats in Gods name is this...

Hmmmmm

Hadrons's picture
Hadrons
5743 pencils

Great make up - art. Love it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
497 pencils

I wonder what that is, in her mouth. Apart from that, a pretty ordinary campaign.

Billoughsby's picture
Billoughsby
5091 pencils

An American delicacy: "Gummy worms" It's kids food actually.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
5743 pencils

:-))

[You should try the cola flavor. I wouldn't call it food... ]

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

Yeah... I got carried away.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

venom_elite's picture
venom_elite
742 pencils

Don't eat this, it makes you fat.

Mind=blown.

Cheerriiee's picture
Cheerriiee
952 pencils

I definitely love the art! but I also think copy and visuals are a little contradicting..

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