Weight Watchers: Treat Yourself Better, 1

Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music

14 comments

khronos's picture
khronos
998 pencils

BWHAHAHAHAHAHAHAHAHHAHAHA !!!!! now thats funny...3 stars for the funniness :P

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

lovely art direction.

somecopywriter's picture
somecopywriter
1107 pencils

Trying to gross people out and stop eating is not a healthy way to lose weight. But nice pics.

Hadrons's picture
Hadrons
5991 pencils

This is EXACTLY the point - our mouths are not garbage disposals !
Great concept and art execution for this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
5991 pencils

Great print campaign, Top flight.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
497 pencils

Nope. Not happening.

Jackbr's picture
Jackbr
1476 pencils

Great art direction.

Jack

nemesis's picture
nemesis
761 pencils

this campaign has a beautiful art direction, but I'm not sure what are they trying to say... the tagline is very clear, but I don't see the connection between art and copy.

michellepoler's picture
michellepoler
16 pencils

Lovely art direction in all pieces... but, WTF???

andylefty's picture
andylefty
4539 pencils

Wish I was seeing it through different eyes because I don't understand it.
However it looks awesome.

Nike Diesel's picture
Nike Diesel
13389 pencils

Disgustingly lovely.

michellepoler's picture
michellepoler
16 pencils
Hadrons's picture
Hadrons
5991 pencils

Lovely. Thanks.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ahit60's picture
ahit60
24 pencils

Don't see any garbage disposal-food processor metaphors throughout the campaign. There's a pretty strong visual reference to oral sex though (some more than others). In which case the line makes sense.

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