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Treat Yourself Better, 1

Agency: 
Published/Aired: 
January 2012
Description: 
Advertising Agency: FRED & FARID, Paris, France
Creative Directors: Fred & Farid
Copywriter: Feng Huang
Art Directions: Feng Huang, Pierre Jouffray
Advertiser supervisors: Corinne Pollier, Yannick Hnatkow, Karen Skalski
Agency supervisors: Isabelle Constant, Julie Badin
Agency Producers: Emmanuelle Grenier, Teodora Berglund
Agency editor: Jason Freites
Agency Post production: Katharina Nicol
Art Buying: Carmela Guiragossian
Director / Photographer: Rankin
Production company / Producer: Rene Hauser
Music: Green United Music

Comments (14)

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Highest Rated

michellepoler's picture
michellepoler
Activity Score 16
khronos's picture
khronos
Activity Score 998

BWHAHAHAHAHAHAHAHAHHAHAHA !!!!! now thats funny...3 stars for the funniness :P

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

lovely art direction.

somecopywriter's picture
somecopywriter
Activity Score 1113

Trying to gross people out and stop eating is not a healthy way to lose weight. But nice pics.

Hadrons's picture
Hadrons
Activity Score 6017

This is EXACTLY the point - our mouths are not garbage disposals !
Great concept and art execution for this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
Activity Score 6017

Great print campaign, Top flight.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
Activity Score 497

Nope. Not happening.

Jackbr's picture
Jackbr
Activity Score 1499

Great art direction.

JackBR

nemesis's picture
nemesis
Activity Score 765

this campaign has a beautiful art direction, but I'm not sure what are they trying to say... the tagline is very clear, but I don't see the connection between art and copy.

michellepoler's picture
michellepoler
Activity Score 16

Lovely art direction in all pieces... but, WTF???

andylefty's picture
andylefty
Activity Score 4535

Wish I was seeing it through different eyes because I don't understand it.
However it looks awesome.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Disgustingly lovely.

michellepoler's picture
michellepoler
Activity Score 16
Hadrons's picture
Hadrons
Activity Score 6017

Lovely. Thanks.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ahit60's picture
ahit60
Activity Score 26

Don't see any garbage disposal-food processor metaphors throughout the campaign. There's a pretty strong visual reference to oral sex though (some more than others). In which case the line makes sense.

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