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Weight Watchers: Doors

Weight Watchers: Doors
Your rating: None Average: 7 (6 votes)

Advertising Agency: DraftFCB, Germany
Creative Directors: Bill Marbach, Alexander Gutt
Art Director: Andreas Miller
Copywriter: Michael Zimmermann
Published: December 2005

Comments

SurrealEndeavor's picture 56 pencils

I like it.

spiralz's picture 342 pencils

really?

mikelite's picture 1028 pencils

yeah, aside from the obvious ad thinking, I loved it when Gold's Gym did the exact same thing

A. J. SMITH's picture 2850 pencils

I was about to mention that one but you beat me to it.

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It's only an ad.

bknowlden's picture 3435 pencils

This has been done a half dozen times that I know of off the top of my head.

justpassingby's picture 1369 pencils

Germany does it again, they should really do their research before they do an ad thats been done a dozen times. Especially a fake one. When Gold Gym did it like 10 years ago it was brilliant

DGCS's picture 253 pencils

First idea and old

Jet Propulsion Lab's picture 10602 pencils

This visual gag is beginning to wear extremely thin.
I'm going to have to pass on this one.

Spanky's picture 2023 pencils

done 10 years ago for gold's gym. except it was the exit door that was bigger. was in one show and CA.

MarceloG's picture 826 pencils

I've never seen it before. But I liked it.
______________
In God I trust

cyn's picture 6 pencils

been done sooooooo many times.
:\

tjb1970's picture 474 pencils

i usually give people the benefit of the doubt on the whole 'been done before' critique, because you can't be sure whether they've seen the previous work, but this idea has certainly been done countless times and should never be repeated. loved it when gold's did it 10 years ago though.

mikelonam's picture 6 pencils

Done. Was in the OneShow years ago, for a gym club I guess.

Jet Propulsion Lab's picture 10602 pencils

Aha! I knew it! I knew it was for a gym club! All the people who posted before you seem to think this was done before, but nobody knew WHO did it...
You just saved my day! THANKS!!

p.s.
Would you by any chance know the name of the gym club? I'm trying to think...

Umlaut's picture 199 pencils

Gold Gym. In reverse.

Umlaut

dyaval's picture 40 pencils

a superb new idea. never done before
- 12 september, 1954

abrahamdass's picture 10 pencils

Very old idea

yudi's picture 255 pencils

No more doors... Please!!

burnhard's picture 395 pencils

There was one for karate classes and the exit had no door just brick wall. i liked that one.

onemilkid's picture 111 pencils

When was the last time any of the DraftFCB office did any good work? This is just plain suckness

chinaski's picture 877 pencils

the karate saloon was way better

meenalads's picture 14 pencils

old idea

meenalads's picture 14 pencils

old idea

puppiepoppy's picture 1582 pencils

Check out those old New York Festivals annual....you'll see many ads with this idea. There's one for Gold Gym, with the brick wall. And NY Festivals is rated the lowest in a creative's resume.

"Bowww Wowww"

hrd2mpress's picture 62 pencils

i'd love to know from the creative team if they really truly thought they were doing something original. hand on heart.

avittorioso's picture 16 pencils

seen ten times!

flo's picture 213 pencils

at least!

ooops's picture 448 pencils

ten times than yours

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