Weight Watchers: Doors
Advertising Agency: DraftFCB, Germany
Creative Directors: Bill Marbach, Alexander Gutt
Art Director: Andreas Miller
Copywriter: Michael Zimmermann
Published: December 2005
Advertising Agency: DraftFCB, Germany
Creative Directors: Bill Marbach, Alexander Gutt
Art Director: Andreas Miller
Copywriter: Michael Zimmermann
Published: December 2005
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Comments
I like it.
really?
yeah, aside from the obvious ad thinking, I loved it when Gold's Gym did the exact same thing
• http://mikelightman.com/blog •
I was about to mention that one but you beat me to it.
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It's only an ad.
www.aaasmith.blogspot.com
This has been done a half dozen times that I know of off the top of my head.
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brandon
www.brandonknowlden.com
Germany does it again, they should really do their research before they do an ad thats been done a dozen times. Especially a fake one. When Gold Gym did it like 10 years ago it was brilliant
First idea and old
This visual gag is beginning to wear extremely thin.
I'm going to have to pass on this one.
done 10 years ago for gold's gym. except it was the exit door that was bigger. was in one show and CA.
I've never seen it before. But I liked it.
______________
In God I trust
been done sooooooo many times.
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i usually give people the benefit of the doubt on the whole 'been done before' critique, because you can't be sure whether they've seen the previous work, but this idea has certainly been done countless times and should never be repeated. loved it when gold's did it 10 years ago though.
Done. Was in the OneShow years ago, for a gym club I guess.
Aha! I knew it! I knew it was for a gym club! All the people who posted before you seem to think this was done before, but nobody knew WHO did it...
You just saved my day! THANKS!!
p.s.
Would you by any chance know the name of the gym club? I'm trying to think...
Gold Gym. In reverse.
Umlaut
a superb new idea. never done before
- 12 september, 1954
Very old idea
No more doors... Please!!
There was one for karate classes and the exit had no door just brick wall. i liked that one.
When was the last time any of the DraftFCB office did any good work? This is just plain suckness
the karate saloon was way better
old idea
old idea
Check out those old New York Festivals annual....you'll see many ads with this idea. There's one for Gold Gym, with the brick wall. And NY Festivals is rated the lowest in a creative's resume.
"Bowww Wowww"
i'd love to know from the creative team if they really truly thought they were doing something original. hand on heart.
seen ten times!
at least!
ten times than yours
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