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Weight loss

Published/Aired: 
February 2006
Description: 
Advertising Agency: Touchstone Advertising, Mumbai; Aditya Uphadayay, Kailash Chaudhari, Shoeb Shaikh, Raju Gawde

Comments (7)

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Highest Rated

Irina Kaiser's picture
Irina Kaiser
Activity Score 60

The tagline is excellent!

creativemobs's picture
creativemobs
Activity Score 18

Awesome Copy, Excellent Layout!!!

Hats off guys...

tango48's picture
tango48
Activity Score 7

leaves no place for comments, says it all itself

prajith kumar's picture
prajith kumar
Activity Score 52

Hats off guys...

Black.Rainbow.'s picture
Black.Rainbow.
Activity Score 162

Not bad, though I think the concept of amputation might have been stronger.

In adition, the word 'reduces' sounds a little technical in that people rarely say about themselves 'I want to 'reduce' weight'.

Rather, words like 'loss' or, in this case, 'lowers' might lend it a more natural connotation.

In addition, I think using the word 'you' or 'your' would be more direct, more powerful. 'Smoking lowers your weight' might be stronger, for example. Or 'Lose weight. Smoke.' and so forth.

Still, it's reasonable, if lacking a little sophistication in the wording department.

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

ha! fabulous

shaun027's picture
shaun027
Activity Score 4

Sometimes more is less. Brilliant, concept through to execution!

Irina Kaiser's picture
Irina Kaiser
Activity Score 60

The tagline is excellent!

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