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Fuel Britannia

Agency Network: 
Published/Aired: 
June 2012
Description: 

Print advertisment created by BBH, United Kingdom for Weetabix, within the category: Food.

Advertising Agency: BBH, London, UK
Creative Director: Dominic Goldman
Creatives: James Briggs, Mike Nagy
Agency Producers: Jeremy Gleeson, Sally Green
Photographer: Todd Antony

Comments (13)

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gadgets's picture
gadgets
Activity Score 1063

excellent for UK.

nepotiums's picture
nepotiums
Activity Score 251

Hmmmm.

chicagohour's picture
chicagohour
Activity Score 384

I dint get it, can someone pls explain..

Hmmmmm

MindDrift's picture
MindDrift
Activity Score 1170

I'm not sure but I think they mean that Weetabix is like tea for the Brits.

gadgets's picture
gadgets
Activity Score 1063

Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized (ovals approx. 9.5cm × 5.0cm or 4" × 2") biscuits.

gadgets's picture
gadgets
Activity Score 1063

Francesca Davies, Weetabix marketing manager, said about this campaign: “Weetabix is the best British breakfast for big, busy days. This Sunday is going to be a particularly busy day for her Majesty and we wanted to acknowledge that! We’re really proud of our British heritage, particularly as we’re celebrating our 80th birthday this year.”

salil.sharma's picture
salil.sharma
Activity Score 2428

outstanding

Designer Don't Do Different Things
They Do Things Differently

ivanm16's picture
ivanm16
Activity Score 404

nice art dir.

andylefty's picture
andylefty
Activity Score 4535

It's a play on the song http://en.wikipedia.org/wiki/Rule,_Britannia! for the Queen's Diamond Jubilee.

Works out brilliantly with their tag line now 'Fuel for Britain' or something

kleenex's picture
kleenex
Activity Score 49042

not bad.

Wordfruit's picture
Wordfruit
Activity Score 1023

Good ad. Good line in the context.

chicagohour's picture
chicagohour
Activity Score 384

Thanks for the explanation..yes it works very well.

Hmmmmm

raynold's picture
raynold
Activity Score 336

it works

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