Welcome mat

Agency Network: 
February 2009

Print advertisment created by The Firehouse, South Africa for Webber Wentzel, within the category: Professional Services.

Sgiomlaireached (n.): The habit of visiting during mealtimes. For more unconventional intelligence visit

Advertising Agency: The Firehouse, Johannesburg, South Africa
Executive Creative Director: Steven Richards
Creative Director: Justin Dodd
Art Director: Aimee van Tonder
Copywriter: Adam G. Abelson
Photographer: Michael Lewis

Comments (8)

Log in or register to post comments
silvertongue's picture
Activity Score 555

Picking obscure words at random from the dictionary is very far from 'unconventional intelligence.'

Guest's picture


smudge23's picture
Activity Score 171

Justin, I think your last act as Creative Director should be to fire Aimee and Adam.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Why punish them? It's Justin's job to recognize a crappy idea when it's shown to him and kill it. I would put the blame squarely on the CD along with account services and the client.

capywriter's picture
Activity Score 5509

this one is quite weak compared to the others

BFB's picture
Activity Score 936

Agree with silvertongue. This definitly doesn't say "unconventional intelligence" to me.

jdog's picture
Activity Score 58

Let's put this campaign into context. Here are the sum total of campaigns on this site for attorneys:

adsadsads's picture
Activity Score 130

Hmmmm. This one misses.