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Agency Network: 
Published/Aired: 
February 2009
Description: 

Print advertisment created by The Firehouse, South Africa for Webber Wentzel, within the category: Professional Services.

Sgiomlaireached (n.): The habit of visiting during mealtimes. For more unconventional intelligence visit www.webberwentzel.com.

Advertising Agency: The Firehouse, Johannesburg, South Africa
Executive Creative Director: Steven Richards
Creative Director: Justin Dodd
Art Director: Aimee van Tonder
Copywriter: Adam G. Abelson
Photographer: Michael Lewis

Comments (8)

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silvertongue's picture
silvertongue
Activity Score 555

Picking obscure words at random from the dictionary is very far from 'unconventional intelligence.'

Guest's picture
Guest

???????????????????????

smudge23's picture
smudge23
Activity Score 171

Justin, I think your last act as Creative Director should be to fire Aimee and Adam.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Why punish them? It's Justin's job to recognize a crappy idea when it's shown to him and kill it. I would put the blame squarely on the CD along with account services and the client.

capywriter's picture
capywriter
Activity Score 5509

this one is quite weak compared to the others

BFB's picture
BFB
Activity Score 936

Agree with silvertongue. This definitly doesn't say "unconventional intelligence" to me.

jdog's picture
jdog
Activity Score 58

Let's put this campaign into context. Here are the sum total of campaigns on this site for attorneys:

http://adsoftheworld.com/media/ambient/bell_dewar_attorneys_underground
http://adsoftheworld.com/forum/exhibition/lawfirm_ads

adsadsads's picture
adsadsads
Activity Score 130

Hmmmm. This one misses.

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