Webber Wentzel: Fencer

Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Director: Jenny Glover, Brent Singer
Copywriter: Jeff Tyser
Art Director: Donovan Goliath
Illustrator: Jana Koos

February 2011


CuriousPencil's picture
4225 pencils

An attractive ad is one thing. A long copy ad is another. This is a mother of a series of ugly long copy ads that is best summed up in many better ways, but the classic "tl;dr" is for now, I think, the best way to bury this corpse.

Horrendous work, ugly execution.

luispiter's picture
2756 pencils

nice concept

Nude Copy's picture
Nude Copy
1054 pencils

I think curious pencil is a great ad maker who makes ads that transcends all these ad standards. Am i right?

CuriousPencil's picture
4225 pencils

Do I have to be a master cobbler to tell someone their laces are undone?

Marlus Lau's picture
Marlus Lau
1808 pencils

Haha, nice comparison. Yet, I agree with CuriousPencil. It makes my eye uneasy, trying to get the whole thing.

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