Webber Wentzel Attorneys: Welcome mat

Sgiomlaireached (n.): The habit of visiting during mealtimes. For more unconventional intelligence visit www.webberwentzel.com.

Advertising Agency: The Firehouse, Johannesburg, South Africa
Executive Creative Director: Steven Richards
Creative Director: Justin Dodd
Art Director: Aimee van Tonder
Copywriter: Adam G. Abelson
Photographer: Michael Lewis
Published: February 2009

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8 comments

silvertongue's picture
silvertongue
546 pencils

Picking obscure words at random from the dictionary is very far from 'unconventional intelligence.'

Guest's picture
Guest

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smudge23's picture
smudge23
171 pencils

Justin, I think your last act as Creative Director should be to fire Aimee and Adam.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Why punish them? It's Justin's job to recognize a crappy idea when it's shown to him and kill it. I would put the blame squarely on the CD along with account services and the client.

capywriter's picture
capywriter
5511 pencils

this one is quite weak compared to the others

BFB's picture
BFB
941 pencils

Agree with silvertongue. This definitly doesn't say "unconventional intelligence" to me.

jdog's picture
jdog
58 pencils

Let's put this campaign into context. Here are the sum total of campaigns on this site for attorneys:

http://adsoftheworld.com/media/ambient/bell_dewar_attorneys_underground
http://adsoftheworld.com/forum/exhibition/lawfirm_ads

adsadsads's picture
adsadsads
130 pencils

Hmmmm. This one misses.

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