Webber Wentzel Attorneys: Soap

Lalochezia (n.):Using bad language when under stress. For more unconventional intelligence visit www.webberwentzel.com.

Advertising Agency: The Firehouse, Johannesburg, South Africa
Executive Creative Director: Steven Richards
Creative Director: Justin Dodd
Art Director: Aimee van Tonder
Copywriter: Adam G. Abelson
Photographer: Michael Lewis
Published: February 2009


Guest's picture

Haha... I like this... Wash your mouth with soap

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capywriter's picture
5511 pencils

I like the whole set of ads, but this one goes a bit further. The others are just showing the word in a special way relating to that word. This one uses an expression. If you don't know the expression, it doesn't work. Just a detail...

Guest's picture

I love this, its my favorite of the series. And who the fuck hasn't heard of the expression??

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