Freezing man enters preheated automobile.
Webasto park heating in automobile, 2008
Advertising Agency: Saint Elmo's Campaign, Munich, Germany
Creative Directors: Marcel Koop
Art Director: Jörg Sappl
Copywriters: Jörg Sappl
Illustrator: Florian Tscharf
Published: December 2008
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28 Comments
advertising agency enters wtf-work for adc
Baur, Bill, Otten, Königer - self-righteous complaint is a sign of weakness!
oh you know them too? ;-)
I also wonder why my fellow ex-texterschmiede-people from the fantasy agency "frau kollossa" have to write stuff like that...
Well - they might have their reasons.
But maybe they want to share?
Always easy to critizise...
;-)
Frau Kolossa needs a penis made of iron.
.
the ad made me laugh just as when the cow came home from a snowboard-weekend with broken milk.
If you can't deal with silly criticism, you should learn to deal with silly criticism.
Just as when the cow came home and got criticized for breaking the milk.
in her udder. silly cow.
doesn't work for me.
didnt it make you read you idiot?!
no it didn't. you shitty coward.
Not right for the product category. Otherwise, it's interesting to see different art direction.
wow. finally something different looking! these are really nice. this art director knows his colors....
Aber Frau Kolossa... wer macht denn sowas?
Aber Frau Kolossa... wer macht denn sowas?
[BrettHeart™]
[BrettHeart™]
wir.
Ach kinnersch jetzt is aber auch mal gut!
Ihr seid ALLE tolle kreative...
Hört auf zu streiten!
Das ist doch ALBERN!!! ;-)
Sehn wir uns am adc, senhoras?
Thumbs up for this! Hits on the line between art and ads.
These got me thinking. I think if I were more familiar with the brand, it would have been a quicker message. I love the chances they took using the modern art.
-Natalie
http://www.nataliemarion.com
I wonder what the rationale behind this particular approach.
There seems no relevant connection (emotional or otherwise) between the target and the execution. Is the demographic skewing more towards highly-educated art aficionaos? Is Webast a sponsor of an art week of some kind? Is this a regional thing? (Munic = modernist art movement?) I don't think so...
I always like something interesting to look at in an ad. But it also needs to have a sound conceptual strategy behind it. This just smacks of being different for the sake of being different.
So, again, what's the rationale behind this campaign?
I'd love some intelligent response, otherwise I'm not convinced this actually resonates with their target audience in a million years.
Well the agency actually made an exhibition of the oil on canvas originals in a car store, and the big headline above the poster ad reads "The art of heat".
What's so thrilling in my eyes is the blurring line of the "artvertisement" here - I find it an interesting and clever comment on the old "ad or art-dialectics", on the congruences of these two forms of creative actuation.
You may call it "on top", I call it "inherent in all forms of creative advertisement output" - so why not actually use and show that in one?
What Jörg did - and I openly envy him for it :-) - is putting the old fight ITSELF into the form of its subject - and even so with lots of humor. And I highly admire and respect that - you should too.
Something like that was overdue in my opinion - and look it`s decorative too. :-)
What has it to do with the product? Well everything - "warm" and "cold" colours match "warm" and "cold" places - can you do smarter? Show me!
I actually had to use my English dictionary to try to understand your comment! ;P
Anyway, I appreciate your lengthy, pseudo-highbrow response. But now that I'm getting a bit of the background information on the work, I kind of see where it's coming from. I also thought (after my last comment,) that the execution was a visual play on the whole Bauhaus art sensibilities.
I just can't bring myself to callig this a "smart" piece of work since I think there's a bit of a disconnect on a more emotional/gut level. The whole use of "warm and cold colors" just comes across as being gimmicky if the concept is not based on a real consumer insight (ie. I want my car to be already nice and toasty when I step into it when it's freezing outside.)
"The Art of Heat", in my opinion, is a very superficial (read: lame-ass) attempt at advertising something that could've been a whole lot more conceptual and fun.
:-)Well I`m kind of flattered being a non-mother tongue guy - :-)
just tried to answer intelligently - as ordered... :-)
Yeah a way to see it - give you that - if you wish to leave out what's great about it...
But I dont think the insight you give as an example is anything you have to tell people - they know it`s great to have a warm car.
It`s like saying: An ad for a toothbrush has to be only about the pure pleasure of brushing teeth... I find that - no offence - a bit short-sighted - and there sure are great examples for toothbrush-ads which have nothing to do with teeth - or toothbrushes, for that matter. :-)
Right?
I think the fun in those ones lies in other parts - which I discribed at length - and I therefore rest my case. :-)
http://myappleapps.blogspot.com/
http://mimundoenotromundo.blogspot.com/
ahhhh
www.barcreativo.com
stupid take it off tv. find sometheing else to spend the money on
Why r u fighting to each other i don't understand
from (mäc)
Atari is back in fashion for the Germans i guess...boooooooo!
- Life Feeds on Life -
at least it's something new!
"the art director says: whatever I say"
When I was a very young and inexperienced art director, I once said that to my creative director about my work in an internal presentation.
I almost got fired that day.
Then I suddenly realized I wasn't IN SCHOOL any more..
Best of luck to ya!
: (
Not digging this. No substance and I think the style is wrong for this product.