Agency Network: 
November 2009

Print advertisment created by Cayenne, Italy for Webank, within the category: Finance.

Forget what's useless

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: LSD

Comments (12)

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begin_zero's picture
Activity Score 8

good work

pitted prunes's picture
pitted prunes
Activity Score 216

great visual execution but visual metaphor is kinda far fetch. i dont really get what useless is referring to other than the fruit skin. if u are associating the trouble of peeling skin to the trouble of banking offline, then i think the line has to convey it clearer :)

Guest's picture

I found it really clear. All the stuff you want, none of what you don't.

jorj's picture
Activity Score 638


El Barto's picture
El Barto
Activity Score 111

The skin of a fruit is far from being useless. Inconvenient, maybe. But useless? C'mon..
That's a "first idea" that was actually done. And nobody noticed it's neither logical nor actually funny.

thenewguy's picture
Activity Score 127

Interesting insight. Though, assuming you are right about the "first idea" thing (I see your point, but, it seems a tad presumptuous), I think this ad captures the idea that many bank customers feel there are numerous systems, processes and fees within a bank which are useless. The rat-maze line-ups for instance. Play that idea against a simple metaphor: that CERTAIN fruit skins are also considered useless and show it in one image and one good line of copy and I think that's effective. I wasn't screaming in laughter, but I don't think funny is the intended effect; more witty. And obviously the presented logic is abandoned, but, to highlight a more attractive idea: efficient banks.

But, agreed, an idea can always be taken further.

mikeelrapido's picture
Activity Score 1929

Great one!


Marlus Lau's picture
Marlus Lau
Activity Score 1808

Interesting photoshop here, but It think this campaign is weird.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I love the photoshop but it's more for art then for ads.

silvi's picture
Activity Score 4172

Livio Gerosa, good work!!

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

those who says bad execution, actually they are jealous! :P

opi's picture
Activity Score 48

nice photo shop........
funny ads but i loved it.........i think for bank purpose its not a right ads