Webank: Banana

Forget what's useless

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: LSD
Published: November 2009

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13 Comments

8 pencils

begin_zero | Mon, 2009-12-21 22:12

good work

218 pencils

pitted prunes | Mon, 2009-12-21 23:45

great visual execution but visual metaphor is kinda far fetch. i dont really get what useless is referring to other than the fruit skin. if u are associating the trouble of peeling skin to the trouble of banking offline, then i think the line has to convey it clearer :)

Guest | Sun, 2010-08-08 22:07

I found it really clear. All the stuff you want, none of what you don't.

626 pencils

jorj | Tue, 2009-12-22 01:30

funny

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

485 pencils

shadow | Tue, 2009-12-22 05:25

message not very clear.

113 pencils

El Barto | Tue, 2009-12-22 05:29

The skin of a fruit is far from being useless. Inconvenient, maybe. But useless? C'mon..
That's a "first idea" that was actually done. And nobody noticed it's neither logical nor actually funny.

127 pencils

thenewguy | Wed, 2009-12-23 23:42

Interesting insight. Though, assuming you are right about the "first idea" thing (I see your point, but, it seems a tad presumptuous), I think this ad captures the idea that many bank customers feel there are numerous systems, processes and fees within a bank which are useless. The rat-maze line-ups for instance. Play that idea against a simple metaphor: that CERTAIN fruit skins are also considered useless and show it in one image and one good line of copy and I think that's effective. I wasn't screaming in laughter, but I don't think funny is the intended effect; more witty. And obviously the presented logic is abandoned, but, to highlight a more attractive idea: efficient banks.

But, agreed, an idea can always be taken further.