Forget what's useless
Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: LSD
Published: November 2009
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13 Comments
good work
great visual execution but visual metaphor is kinda far fetch. i dont really get what useless is referring to other than the fruit skin. if u are associating the trouble of peeling skin to the trouble of banking offline, then i think the line has to convey it clearer :)
I found it really clear. All the stuff you want, none of what you don't.
funny
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message not very clear.
The skin of a fruit is far from being useless. Inconvenient, maybe. But useless? C'mon..
That's a "first idea" that was actually done. And nobody noticed it's neither logical nor actually funny.
Interesting insight. Though, assuming you are right about the "first idea" thing (I see your point, but, it seems a tad presumptuous), I think this ad captures the idea that many bank customers feel there are numerous systems, processes and fees within a bank which are useless. The rat-maze line-ups for instance. Play that idea against a simple metaphor: that CERTAIN fruit skins are also considered useless and show it in one image and one good line of copy and I think that's effective. I wasn't screaming in laughter, but I don't think funny is the intended effect; more witty. And obviously the presented logic is abandoned, but, to highlight a more attractive idea: efficient banks.
But, agreed, an idea can always be taken further.
Great one!
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Interesting photoshop here, but It think this campaign is weird.
I love the photoshop but it's more for art then for ads.
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Livio Gerosa, good work!!
those who says bad execution, actually they are jealous! :P
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nice photo shop........
funny ads but i loved it.........i think for bank purpose its not a right ads