12 comments

begin_zero's picture
begin_zero
8 pencils

good work

pitted prunes's picture
pitted prunes
216 pencils

great visual execution but visual metaphor is kinda far fetch. i dont really get what useless is referring to other than the fruit skin. if u are associating the trouble of peeling skin to the trouble of banking offline, then i think the line has to convey it clearer :)

Guest's picture
Guest

I found it really clear. All the stuff you want, none of what you don't.

jorj's picture
jorj
638 pencils

funny

El Barto's picture
El Barto
111 pencils

The skin of a fruit is far from being useless. Inconvenient, maybe. But useless? C'mon..
That's a "first idea" that was actually done. And nobody noticed it's neither logical nor actually funny.

thenewguy's picture
thenewguy
127 pencils

Interesting insight. Though, assuming you are right about the "first idea" thing (I see your point, but, it seems a tad presumptuous), I think this ad captures the idea that many bank customers feel there are numerous systems, processes and fees within a bank which are useless. The rat-maze line-ups for instance. Play that idea against a simple metaphor: that CERTAIN fruit skins are also considered useless and show it in one image and one good line of copy and I think that's effective. I wasn't screaming in laughter, but I don't think funny is the intended effect; more witty. And obviously the presented logic is abandoned, but, to highlight a more attractive idea: efficient banks.

But, agreed, an idea can always be taken further.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great one!

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Marlus Lau's picture
Marlus Lau
1806 pencils

Interesting photoshop here, but It think this campaign is weird.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I love the photoshop but it's more for art then for ads.

silvi's picture
silvi
4172 pencils

Livio Gerosa, good work!!

Muhammad Imran's picture
Muhammad Imran
614 pencils

those who says bad execution, actually they are jealous! :P

opi's picture
opi
48 pencils

nice photo shop........
funny ads but i loved it.........i think for bank purpose its not a right ads

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