July 2007

Carlsberg don't do the weather, but if we did it would be the best weather in the world.
Carlsberg - Probably the best beer in the world.

Advertising Agency: Saatchi & Saatchi London, UK
Executive Creative Director: Kate Stanners
Creative Director: Dennis Willison
Art Director: Marion Cohen
Designers: Scott Silvey, Tim Quest
Copywriter: Cassandra Yap
Photography: Dimitri Daniloff
Retouch: Asile

Comments (21)

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Highest Rated

andylefty's picture
Activity Score 4535

Not my fav of the campaign.

juliangray's picture
Activity Score 987

when one sees an ad like this, coming from such an agency, you start looking for something that you missed that makes the ad great. I found nothing...

Probably the worst concept in the world.

Ed Mintone's picture
Ed Mintone
Activity Score 585

I hears ya

picktokyo's picture
Activity Score 1404

*I hear ya

LoveSounds's picture

I love the slogan: "... Probably the best beer in the world."

musback's picture
Activity Score 355

I don't like the visual, but the extra slogan made it funny for me :) i likez
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f-f-f-f-face!'s picture

if carlsberg did grammar,
and proper line breaks,

this ad still would suck.


what a waste of a dimitri daniloff shot.

Blahg's picture
Activity Score 616

Bad grammar, or is that just "British", I can't tell. In any case I did like the ad. There's only so deep you can and would want to go with a beer ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

it is infact a British thing. We Canadians follow the same English rules (most of the time). Brits commonly treat collective nouns as plural (the couple are going to the movies, the corporation are holding their annual meeting), whereas I think most the rest of the world treats them as singular, so it sounds wrong.

Blahg's picture
Activity Score 616

Interesting. Thanks.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
Activity Score 250

is it like "the big carlsberg family" so they're talking in the plural? or just some kind of "proletarianization" of their brand?
anyway, it's annoying. just like their claim.
and their beer.

lamz's picture
Activity Score 208

.. how about start DOING something real for a start..
the BEST ad campaign maybe!!?

..even the shadows are so wrong in the picture ; /

Brainsugar's picture
Activity Score 1631

"If carlsberg did it , it would probably be the best" is a very good idea for a long time now. But the example with the weather is bullshit. It's probably not the best idea they had. Camouflage is cool.
Now that the concept is here, the whole agency must produce a lot of "the best". It's strange to have this Weather.

Come on guys and girls of the world, let's do Carlsberg ads!

( yes, I don't have a lot of work at this time...)

Brainsugar's picture
Activity Score 1631

I've got one!!!!!
No in fact, I don't have one yet...

Bauducco's picture
Activity Score 297

I liked this one.

HAL's picture

F/Nazca did the same concept for Skol Beer last year, and it was much more funny. Notice that F/Nazca is a Saatchi&Saatchi agency too!

lamz's picture
Activity Score 208

I think (if) the art direction is good I would have liked this ad,
yes the idea is not bad, but the final product ''\*@....
anyway, I should mind my own business, right ; P

jocma's picture

And the winner for "PROBABLY" the worst concept is.......

Maxwedge's picture
Activity Score 558

Like the concepts. Could have been nice to have used more humorous looking lads, these guys should be drinking sea breezes. However theres something quite memorable about these Ads.

mediapusher's picture

Sheeeesh, what terrible grammar. I don't care if it is British, it's terrible grammar. And what a "great" slogan. Probably the best beer in the world. Isn't that similar to dirty but clean

Guest's picture

Probably the worst ad in the world.

andylefty's picture
Activity Score 4535

Not my fav of the campaign.