We would do anything to get the best originals, 1

We would do anything to get the best originals
As a market leader in rotogravure decor printing, we use only the best originals when we're developing new decors for your furniture and flooring. If you value a special look and uncompromising quality, look out in future for these words: Made by Schattdecor. For more information visit www.schattdecor.de

This is a B2B campaign for the world market leader in rotogravure decor printing.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Directors: Alexander Nagel, Shohel Rahman
Copywriters: Cosimo Möller, Gunther Weckerlin
Photographer: Böhm & Jungfer
Retouching: Peter Schober, Tim Lötzerich

May 2006


esotericusername's picture
313 pencils

I love it! It's original, it's smart, it's gold!!! What a fun, over the top ad!

chintan ruparel's picture
chintan ruparel
1516 pencils

original? yes it is.
smart? umm, killer photography!
gold? no way...

~ old habits die hard, older ones never do ~

esotericusername's picture
313 pencils

local ad show.

gibshellenberger's picture
157 pencils

i'm glad you posted all twenty four in the campaign, ivan. cuz, damn, i was starting to think i wasn't going to 'get it.' but then that last posting popped up and i was like, "viola"!!!

the old monk's picture
the old monk
24 pencils

Fab art direction until it came to the body copy. I think this part is sponsored by the market leader in magnifying glasses. But my sympathies are with the art director. After all your effort, I think you should behead your copy partner.

jacksonrabbit's picture
290 pencils

I like that it's b2b. We don't see enough of that here. You should really make b2b its own industry on the side of the site.

zhanghao's picture
27 pencils

Well done! the best art direction in the campaign. I more and more like AotW. Ivan, thank you for giving us so many best ads that make me more creative fashion and higher art standard.

spiderbear's picture
20 pencils

I agree with Ye Olde Monk. Art direction? Awesome. Copywriting? Forced translation. Or just really, really bad. Then again, that COULD explain why the copy is so dang small...

AriesDW's picture
172 pencils

Nice image work on the floor.

Log in or register to post comments