WD-40: Swearing

Or you could just keep swearing at that rusted bolt.
That should do the trick.

Advertising Agency: O'Leary and Partners, Newport Beach, California, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Director: Josh Zipper
Copywriter: Matt McNelis
Photographer: Tim Tadder
Published: January 2011

5 comments

freakart's picture
freakart
534 pencils

nice

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Creativity!

freakart.lv | Twitter

abake's picture
abake
1264 pencils

Great campaign.

Boxey's picture
Boxey
8881 pencils

good one.

Boxey's picture
Boxey
8881 pencils

Did you have to use the word penetrating?

jimkuz's picture
jimkuz
414 pencils

GREAT COPY, GREAT GRAPHICS, GREAT, GREAT - LUV IT

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