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Upskirt, 1

Agency: 
Published/Aired: 
July 2012
Description: 

Cool Water

Advertising Agency: Avance WWP, Guatemala
General Creative Director: Jordi Lucas
Head Of Art: Oliver Rodríguez, Daniel Morales
Copywriter: Jordi Lucas
Photographer: Sergio Mazariegos

Comments (16)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

It's only Monday and I think we have a winner for worst campaign of the week already.

CommandZ's picture
CommandZ
Activity Score 2498

It's only Monday and I think we have a winner for worst campaign of the week already.

ivan's picture
ivan

I won't deny I posted it as a case study, rather than inspiration. ;)

alausa's picture
alausa
Activity Score 1420

Case being: Summer should stop being an excuse for 'wardrobe malfunctions'. Dress appropriately and cool off with Watta...um...right?

pierrelastname's picture
pierrelastname
Activity Score 2869

what a bad taste Ivan. You even denied good ads and put this crap that not inspire to nobody...

AdBuzzer's picture
AdBuzzer
Activity Score 1174

Is the phallic shape of the bottle and the peculiar placement of it, supposed to suggest some alternative use of the bottle??

kleenex's picture
kleenex
Activity Score 43349

Cool Water, NOOOTTT cool coverup.

NicoCiego's picture
NicoCiego
Activity Score 1033

Made me laugh. XP

somecopywriter's picture
somecopywriter
Activity Score 1113

This is the type of ad that makes me drag myself down the steps, crawl across the yard, whimpering, in the pouring rain, struggling to my knees, and raising my fists in the air I scream, 'WHY WORLD, WHY?!'

CasP's picture
CasP
Activity Score 177

SO WRONG FOR SO MANY REASONS, I'm so pissed to even think that a brand could have spend some money for that

andylefty's picture
andylefty
Activity Score 4535

Yep.

kkamacho's picture
kkamacho
Activity Score 17

a brand waste money on this, and we waste our time

davidchong11's picture
davidchong11
Activity Score 38

bad bad bad

jishasantanair's picture
jishasantanair
Activity Score 16

cool water bad taste

ItMatters's picture
ItMatters
Activity Score 2167

a big NO!

DanielAndersonABS's picture
DanielAndersonABS
Activity Score 30

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

DanielAndersonABS's picture
DanielAndersonABS
Activity Score 30

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

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