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16 comments

CommandZ's picture
CommandZ
2453 pencils

It's only Monday and I think we have a winner for worst campaign of the week already.

ivan's picture
ivan

I won't deny I posted it as a case study, rather than inspiration. ;)

Ivan Raszl, admin of AotW

alausa's picture
alausa
1412 pencils

Case being: Summer should stop being an excuse for 'wardrobe malfunctions'. Dress appropriately and cool off with Watta...um...right?

pierrelastname's picture
pierrelastname
2869 pencils

what a bad taste Ivan. You even denied good ads and put this crap that not inspire to nobody...

AdBuzzer's picture
AdBuzzer
1167 pencils

Is the phallic shape of the bottle and the peculiar placement of it, supposed to suggest some alternative use of the bottle??

kleenex's picture
kleenex
22696 pencils

Cool Water, NOOOTTT cool coverup.

NicoCiego's picture
NicoCiego
1035 pencils

Made me laugh. XP

somecopywriter's picture
somecopywriter
1064 pencils

This is the type of ad that makes me drag myself down the steps, crawl across the yard, whimpering, in the pouring rain, struggling to my knees, and raising my fists in the air I scream, 'WHY WORLD, WHY?!'

CasP's picture
CasP
177 pencils

SO WRONG FOR SO MANY REASONS, I'm so pissed to even think that a brand could have spend some money for that

andylefty's picture
andylefty
4535 pencils

Yep.

kkamacho's picture
kkamacho
17 pencils

a brand waste money on this, and we waste our time

davidchong11's picture
davidchong11
38 pencils

bad bad bad

jishasantanair's picture
jishasantanair
16 pencils

cool water bad taste

ItMatters's picture
ItMatters
2171 pencils

a big NO!

DanielAndersonABS's picture
DanielAndersonABS
30 pencils

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

DanielAndersonABS's picture
DanielAndersonABS
30 pencils

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

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