16 comments

CommandZ's picture
2379 pencils
CommandZMonday, July 23, 2012 - 14:11

It's only Monday and I think we have a winner for worst campaign of the week already.

ivan's picture
ivanMonday, July 23, 2012 - 14:12

I won't deny I posted it as a case study, rather than inspiration. ;)

Ivan Raszl, admin of AotW

alausa's picture
1294 pencils
alausaMonday, July 23, 2012 - 15:16

Case being: Summer should stop being an excuse for 'wardrobe malfunctions'. Dress appropriately and cool off with Watta...um...right?

pierrelastname's picture
2651 pencils
pierrelastnameMonday, July 23, 2012 - 23:57

what a bad taste Ivan. You even denied good ads and put this crap that not inspire to nobody...

AdBuzzer's picture
1209 pencils
AdBuzzerMonday, July 23, 2012 - 15:06

Is the phallic shape of the bottle and the peculiar placement of it, supposed to suggest some alternative use of the bottle??

http://adbuzzer.wordpress.com

kleenex's picture
16752 pencils
kleenexMonday, July 23, 2012 - 15:22

Cool Water, NOOOTTT cool coverup.

NicoCiego's picture
953 pencils
NicoCiegoMonday, July 23, 2012 - 22:24

Made me laugh. XP

somecopywriter's picture
1037 pencils
somecopywriterTuesday, July 24, 2012 - 03:06

This is the type of ad that makes me drag myself down the steps, crawl across the yard, whimpering, in the pouring rain, struggling to my knees, and raising my fists in the air I scream, 'WHY WORLD, WHY?!'

CasP's picture
179 pencils
CasPTuesday, July 24, 2012 - 06:01

SO WRONG FOR SO MANY REASONS, I'm so pissed to even think that a brand could have spend some money for that

andylefty's picture
4476 pencils
andyleftyTuesday, July 24, 2012 - 10:03

Yep.

kkamacho's picture
16 pencils
kkamachoTuesday, July 24, 2012 - 23:42

a brand waste money on this, and we waste our time

davidchong11's picture
38 pencils
davidchong11Friday, July 27, 2012 - 00:33

bad bad bad

jishasantanair's picture
16 pencils
jishasantanairFriday, July 27, 2012 - 05:28

cool water bad taste

ItMatters's picture
1951 pencils
ItMattersSunday, July 29, 2012 - 04:05

a big NO!

DanielAndersonABS's picture
30 pencils
DanielAndersonABSMonday, August 13, 2012 - 22:26

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?

DanielAndersonABS's picture
30 pencils
DanielAndersonABSTuesday, August 14, 2012 - 03:49

Haha! I have seen advertisements which are so witty and unforgettable, as well as advertisements which are so terrible that they actually DO leave an impression. This is certainly one of them! I can imagine myself telling my friends about how absurd it is over dinner. So, maybe it IS aa successful campaign, in a warped way?