Wish Mummy was here

Agency Network: 
May 2016

Print advertisment created by Axis, New Zealand for Water Safe NZ, within the category: Public Interest, NGO.

Advertising School: AXIS Adschool, Auckland, New Zealand
Creative: Kate Swift

Comments (5)

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wildbore's picture
Activity Score 749

nice copy!

amburel's picture
Activity Score 44

Are you being sarcastic? This seems so juvenile.

ivan's picture

Well, it's a student ad.

crazylegz's picture
Activity Score 92

this is great. working at an NGO myself, I can picture how the appeals people will demand a 'warning' ad about possible accidents without showing the actual accident: "No bloody bodies or freak out people don't want to exert a negative image"...and these executions did just that. It's really nice.

The only setback here is they seem to play on the 'ghost whisperer' from an NGO may worry about whether this will be offensive to people with different religions. God knows why(see, I've just been politically incorrect again).

STRTLRS's picture
Activity Score 1601

The copy sounds juvenile because it's a child's recreation of events. It made read it and imagine that situation. Copy works. Visuals could use some work. Lose the vignette.

I think, therefore... yeah.