Water is Life: Happy meal

My son got the wrong toy in his happy meal.
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Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Head of Content TVP: Ed Zazzera
Photographers: Alec Helm, JT Elbracht
Retoucher: John Cason
Designer: Juan Carlos Pagan

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12 comments

bate_palmas's picture
bate_palmas
1479 pencils

I love it

JuanCabral's picture
JuanCabral
37 pencils

Cannes

Spanky's picture
Spanky
4898 pencils

Feels pretty familiar. It's an old concept, but putting the quote in a "tweet" makes it feel somewhat new.

JuanCabral's picture
JuanCabral
37 pencils

Looks like it's part of this campaign

http://www.youtube.com/watch?v=fxyhfiCO_XQ

Picky1's picture
Picky1
215 pencils

Yep, I already saw that kind of idea in the OneShow a long time ago (I mean : a parallel between the kind of problems that rich and poor people encounter everyday). But it was a campaign for the homeless. With commercials showing people searching for food in garbage, while you could hear the snob voice of an upper class man, who was upset because he had to wait for his dessert (and so on). The whole campaign was built like that, and it was pretty efficient.

Well, it's clearly the same idea, but done with tweets instead of a voice over, for african people instead of homeless...

JuanCabral's picture
JuanCabral
37 pencils

Seems like a stretch

Spanky's picture
Spanky
4898 pencils

Actually, it sounds almost identical. I've seen other very similar campaigns as well. What's also not a stretch is to think you're spending a lot of effort praising and defending your own work. Why is it this is the only campaign you've ever commented on?

kleenex's picture
kleenex
26358 pencils

Winner!!

OopsyOp's picture
OopsyOp
33 pencils

Looooooooo-ser

Owolawi's picture
Owolawi
1475 pencils

moves me...impressive!

abbys9779's picture
abbys9779
2 pencils

mast aahe

raynold's picture
raynold
336 pencils

Metalistic

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