Water is Life: Grapefruit

I accidentally cut my grapefruit on the wrong axis.
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Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Head of Content TVP: Ed Zazzera
Photographers: Alec Helm, JT Elbracht
Retoucher: John Cason
Designer: Juan Carlos Pagan

5 comments

JuanCabral's picture
JuanCabral
40 pencils

Great

OopsyOp's picture
OopsyOp
33 pencils

Not great. Done !

talkingisfree's picture
talkingisfree
2620 pencils

It feels good to see a good campaign with no fireworks and just a solid idea with a strong, relevant truth on it.

Owolawi's picture
Owolawi
1500 pencils

Awesome PSA!

raynold's picture
raynold
336 pencils

solid metal

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