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Guest's picture
Guest

These are just parts of a follow up campaign for the audi q7. The last page is missing.
the line was: we invented quattro for our cars. Now we invented a car for quattro.

Rog's picture
Rog
Activity Score 6082

Visually grabbed me, that's for sure.
Interesting angle, in both senses. (Fnar, fnar!)
Possibly too tyre/tread/grip focused.
Class?

>>>> That's not an ad. THIS is an ad.

DK's picture
DK
Activity Score 43

Brilliant art. Just cant get the concept. Is driving on water a great source of pleasure somewhere in the world. methinks copy/concept is weak

Disco Munky's picture
Disco Munky
Activity Score 3890

"If it dont sell it aint creative"

You don't really believe that do you??

Doin' it for the points

DK's picture
DK
Activity Score 43

in ad school you don't. in real wrld advertising you better

Joseph Campbell's picture
Joseph Campbell
Activity Score 230

Well, that depends. If you want to go into direct mail or work for an in-store promotions agency, then yes, you better think this way. But if you want to do iconic, memorable culture-changing advertising, this is not a good way to think. Most of the advertising that we love and are jealous of is really branding. It is generally not intended to "move product". It is created to communicate a positive image of the brand so that somewhere down the road a consumer will be moved to buy.

We'll reconvene at 10.

------

I've decided I hate signatures.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Right on JC.

Disco Munky's picture
Disco Munky
Activity Score 3890

DK, If you believe that then I think it's time to call it a day.

You'll determine the level of your creativity based on sales?

Sad

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Yeah, you'd better hope it sells, right on with you there, but being creative and therefore memorable will make it do that.

And you want to have fun too?

Surely you want it to achieve effectiveness in communication AND creative acclaim anyway? both!

Why not try, 'if it ain't creative it won't sell' as a motto. Might be a better way of looking at it.

Or 'if it ain't creative, it's boring'

AriesDW's picture
AriesDW
Activity Score 172

I think it sells visually, however, the concept is weak. I imagine this to be a piece that was needed, dropped into a printer and run. What sells with this is just the visuals. However, Audi has always been stronger visually than making a concept that makes sense.

Guest's picture
Guest

These are just parts of a follow up campaign for the audi q7. The last page is missing.
the line was: we invented quattro for our cars. Now we invented a car for quattro.

me thinks's picture
me thinks
Activity Score 722

I think it’s too clever. Not for me.

simpsonson's picture
simpsonson
Activity Score 136

help us please:)

vexguy's picture
vexguy
Activity Score 93

fine art yaar

addyhoch10's picture
addyhoch10
Activity Score 2592

...diving pleasure.

Davosk's picture
Davosk
Activity Score 4815

Sheer Driving Pleasure. BMW

brandsurgeon's picture
brandsurgeon
Activity Score 693

Diving pleasure... lol! Was thinking the exact same thing.

Most times, worst enemies used to be best friends...

Mr Hughes's picture
Mr Hughes
Activity Score 386

Hasn't this just been for another car manufacturer? Or was it or some other Audi model? Seem very familiar.

JTW926's picture
JTW926
Activity Score 184

i believe that Hummer just did these ads.

TRICKY's picture
TRICKY
Activity Score 3954

beautifull art!!! but are they sure it is not the tires that grips?!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

popdistortion's picture
popdistortion
Activity Score 1592

Back in school we had to do a little Quattro campaign. One of the features of the car is the grip (actually even the main focus). Don't really know why... don't know much about cars. So, I like the ad. Fits the brand and some really nice photography.

alter ego's picture
alter ego
Activity Score 20

Can the creatives meet me in my office and explain the idea please?

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Ha Ha, yes I agree with you, although you having imaginary office and imaginary employees is quite disturbing, do you have imaginary friends too?

Have Heart's picture
Have Heart
Activity Score 922

Very interesting visual, even though it doesn't say anything. Should win an award for the photography.

otto54's picture
otto54
Activity Score 381

Great visual for the all three Ad, but the idea?????

budibud's picture
budibud
Activity Score 128

Cool visual boring idea

Boediboed
Trying to retire ad-man

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

This is shite, a nice visual is cancelled out if the idea is shit.

As the saying goes "you can't polish a turd"

1/10

imke's picture
imke
Activity Score 472

Awasome visual and I am also Ok with the idea here .....Since all the experts has said weak idea. I have to add something to support.
Imagine what pleasure will it be to drive over the street during the rainny time. There some portions of the road is occupied by the
water and just keep on driving splashing arround ...I don't think its running over the ocean...Such IMPACTFUL Photography..
Love it.

"Idea never die"

www.mikeyonjan.blogspot.com

Disco Munky's picture
Disco Munky
Activity Score 3890

Audi think they are too sexy for their shirt.

If you take my meaning.

Doin' it for the points

JPWrites's picture
JPWrites
Activity Score 238

So the Quattro has become unstuck from the road and is now surfing on the water of the lake beside the road - as seen from under the water. Yesss, hmmm. Nice art direction but.

imke's picture
imke
Activity Score 472

Dude its not you to be imaginative.... The one who is about to get this car imagine..."what if I own it and driving like this."
It really communicates the ideas..

"Ideas never die"

www.mikeyonjan.blogspot.com

Yokel's picture
Yokel
Activity Score 604

Audi's been using this idea for Quattro, for over 20 years now. Different angle, same theme.
Nice visual.

Ney Frances's picture
Ney Frances
Activity Score 660

no idea at all! So they are saying that with quattro i´ll drive trough water???? 5/10 for the nove shot

Be water my friend!

is there life before death?

Have Heart's picture
Have Heart
Activity Score 922

I really ask myself why the chose a Touring/Rally-Car.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

visually arresting, nothing else.

~ old habits die hard, older ones never do ~

Seixas's picture
Seixas
Activity Score 95

if you drive on a wet surface with a FF car, you´ll see the creative point showed here

"Creativity is exercise"

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

that is fantastic. what a killer shoot that must've been.

Sometimes, it isn't about "crazy witty ad-school" ideas.
Sometimes, a great way to sell the product is all you need.
Some Ad people spend too much time in creative circle-jerks, they're going blind to the real purpose of the craft.

9/10

JTW926's picture
JTW926
Activity Score 184

i believe that Hummer just did these ads.

Nthngmn's picture
Nthngmn
Activity Score 626

Incredible visual. Fantastic.

Concept: meh.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i guess th logo shud've been in d top-right corner...its hardly visible.

~ old habits die hard, older ones never do ~

Dick Huges's picture
Dick Huges
Activity Score 937

Ok this is the same visual as the Spain Subway ad that ran like 2 years ago. But I know everything so that's why I know that.

dave78's picture
dave78
Activity Score 40

BORING

sloppy4's picture
sloppy4
Activity Score 1494

boring? more like "boing!"

drizae's picture
drizae
Activity Score 503

The comment rules are really being forgotten around here.

Fail Harder.

ivan's picture
ivan
Rog's picture
Rog
Activity Score 6082

Who? Me? No thanks. Just looking.

Good enough isn't good enough.

>>>> That's not an ad. THIS is an ad.

Desi's picture
Desi
Activity Score 1052

Photographer: Anatol Kotte saved the jobs of the lazy creatives.

Yeminius's picture
Yeminius
Activity Score 151

nice renders, nice cameras

jiviti's picture
jiviti
Activity Score 18

I don't like it at all. The visual is OK, but very poor idea.

mrtalented's picture
mrtalented
Activity Score 2171

it looks to me more like a tyre ad series.

tiborplus's picture
tiborplus
Activity Score 53

Good Job from the Photography side - but the idea first came out in Fall 2006 for HUMMER "Frozen Action" Campaign for Modernista.
Photographer Tim Kent.

Shit Happens!

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