Discover The Returned: people supposed dead, who come back to life as they were, unaware of their death.
To advertise the broadcast of the series on Watchever.de, we created mysterious obituaries announcing the death and the return of the series characters. The posters erected in main german towns and each character had a dedicated web address, bringing people directly to the Watchever page of the series.
Advertising Agency: Heimat Berlin, Germany
Chief Creative Officer: Guido Heffels
Creative Director: Ove Gley
Copywriter: Axel Didon
Art Director: Anthony Montagne
Graphic design: Carsten Meyer
Copywriter intern: Sebastian Schäffer
Account Supervisors: Florian Hoffmann, Philip Bauch