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Wataniya Telecom: Crash
Save your life and ours, use a head set.
Advertising Agency: Impact & Echo, BBDO, Kuwait
Creative Director: Viraj Ponkshe
Art Director / Illustrator: Rolando Rodriguez
Copywriter: Regan Rodricks
Published: May 2008
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Comments
Simple and clear. Very nice!
Yes, the message and visual work well together. It's quite easy to understand.
-Natalie
www.topolewski.net
good one.
very good i really like it
Very clear & concise message! Well Done!!
When Life gives you lemons, grab the salt & tequila & call me over!!
Good, but same concept as this:
http://adsoftheworld.com/media/print/land_transport_nz_and_nz_police_b...
Very similar. This is better though, and its the construct thats the same not the concept.
thanks a lot for the link
this one has amazing execution
car details under glass and everything else is made perfectly
Except refelction and speaker hole. it looks FAKE because needs some bend/wrap work
Great ad anyway
cute japanese GIFs
Very Nice!
This looks great.
A good idea, and you instantly get it.
I would have been tempted to add gore etc. for more impact but that's just me.
And me, Gagball. Great idea but it begs for better execution. What I hate here: the tyres' on asphalt, the smoke, the red glow, the lamposts, the airport air, the reflections and last but not least – the type. Too clinical (not even a bit of broken glass) for the context of a dramatic crash.
I agree so much.
This one screams for a better execution. And it looks like a staged accident at the airport.
Good idea. Suggestion: Could be executed better. Execution is what ends up making the difference between metal and oblivion.
Ah c'mon - it's great!
shall we twist... or shout?
Nice pic, and clear ad.
I like it
SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva
esta chevre y claro.
...............................
P.d.- sonny ericsson? ja ja xD
[ http://eltubedeyou.blogspot.com ]
NICE!!!
Well done
--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
It has been proven that headsets don't reduce the number of accidents. It's being in a conversation that distracts people. So your whole ad is headed in the wrong direction.
dear siniora. It cannot be proven because of that simple fact that when You're hangin' on phone using only one hand when driving it's simple biology which doesn't allow You to be as cautious as when You have headset.
simple n clear
I get the idea. It's interesting. But anything representing a crash has a lot less impact than the crash itself. It's like North American ads that use metaphor to show how speed/drunk driving/ etc. kills. It's just not as impactful as seeing European/Australian ads which show you the real deal.
Too many tyre lines on the road?
Anyways, I like it.