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Wasted

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Published/Aired: 
December 2008
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Description: 

Especially today, radio advertising is smarter. It gets you greater exposure, for a small price.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Art Director: Inbar Tomer
Copywriter: Zack Feldman

Comments (13)

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Guest

they did it on the radio long before print, and still keeping
but not everyone listens to the radio :)
besides what they mean is - print can work too, it just costs lots of money, while radio costs very little

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