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Waste Management: Shrinking Ad

Waste Management: Shrinking Ad
Your rating: None Average: 4.6 (16 votes)

Announcing the West Carleton Environmental Centre. It's all about reducing things.

To same ad was reproduced on consecutive newspaper pages, getting smaller each time, to dramatize how the Environmental Centre would reduce waste.

Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Brian Howlett
Photography: Stock
Additional credits: Jared Smith
Published: April 2010

3 Comments

diligent geek's picture 5 pencils
diligent geek | Fri, 2010-04-16 09:13

It's a cool concept. But did the readers actually notice?

http://www.diligentgeek.com/

shitix-'s picture 227 pencils
shitix- | Fri, 2010-04-16 18:06

QQ

fucking timing

IRONWORKS's picture 222 pencils
IRONWORKS | Sun, 2010-04-18 22:55

Is a Nice thought, to me it just buying a diff spot on the ad, no one will notice the ads are getting smaller.

Just a suggestion, maybe the same ads consecutive appear on the same right top corner will be clearer.

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