Washin Optical: Eagle

Washin Optical

Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Associate Creative Director / Copywriter: Kei Oki
Senior Art Director: Takeshi Iwamoto
Visual Director: Akira Takeuchi / UN
Published: February 2011

10 comments

iipk's picture
iipk
13 pencils

nice campaign

Billoughsby's picture
Billoughsby
5091 pencils

Other than delivering the delight -- or horror -- derived from seeing some fairly heavy-handed Photoshop work, what is this saying or showing? Anyone?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HappyHour's picture
HappyHour
2387 pencils

"We'll give you eagle eyes."

Simple exaggeration. Eye-catching and memorable. I like it.

Wordnerd's picture
Wordnerd
6662 pencils

ouch. that looks crappy

maddizzlee's picture
maddizzlee
9 pencils

This campaign makes little to no sense to me.

Boxey's picture
Boxey
8885 pencils

It makes perfect sense to me, and it's too easy.

CommandZ's picture
CommandZ
2474 pencils

Way too heavy handed and flat footed and yes obvious. First idea no doubt.

freakart's picture
freakart
534 pencils

best from the series.

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Creativity!

freakart.lv | Twitter

Blashyrkh's picture
Blashyrkh
32701 pencils

o shit

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