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Published/Aired: 
March 2009
Description: 

Thinking saves lives. Wear a helmet.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska

Comments (29)

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Highest Rated

Guest's picture
Guest

is there a helmet in your bubble?

Guest's picture
Guest

Empty thought bubble? So where is the thinking?

Stevil's picture
Stevil
Activity Score 108

Simple, it's an analogy... If they were thinking and wore a helmet, it would of cushioned the blow! The helmet is the thought, therefore, the thought cushioned the blow!

Guest's picture
Guest

then there should of been a helmet in the bubble.

ricklongo's picture
ricklongo
Activity Score 1244

Not really. It's clear enough that the thinking here represents a helmet, no need to dumb it down.

Guest's picture
Guest

is there a helmet in your bubble?

eldeadevis's picture
eldeadevis
Activity Score 306

Bubble it´s empty because there is no thinking, (didn´t use a helmet) that´s why she crashed.

Stevil's picture
Stevil
Activity Score 108

Brilliant! These work great! This concept could be a broad campaign for just about any PSA. Seatbelts, talking on cell phones etc...

Guest's picture
Guest

Brilliant, although a bit inspired by Harvery Nichol's fashion statement.
Good though, inspirtation is not a crime.

TRICKY's picture
TRICKY
Activity Score 3954

the concept is weird "you are saved by your empty thought? when falling from your bike????? i mean duh learn how to ride a bike first
beautiful illustration

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Low score. Same ad.

Guest's picture
Guest

Maybe if the copy itself was placed in the bubble, it would be better.

bknowlden's picture
bknowlden
Activity Score 3647

These would be amazing with harvey nichols-style photo realistic thought bubbles.

Tonits's picture
Tonits
Activity Score 349

Realmente notable

cebado's picture
cebado
Activity Score 256

muy buena ilustracion, exelente arte

picopalqlea's picture
picopalqlea
Activity Score 999

tan guenas las tetas..... nada mas.

Guest's picture
Guest

with a line in the bubbles it 'll be better

eldeadevis's picture
eldeadevis
Activity Score 306

It has nothing to do with Harvey Nichols, except the use of a bubble, but can´t anyone use a bubble anymore?
I think this is a Fresh idea, but layout is a bit poor.

premc's picture
premc
Activity Score 917

6/10 gud illustrations !!

radical

tridipnandi's picture
tridipnandi
Activity Score 220

really good illustration

Nomad8's picture
Nomad8
Activity Score 204

Good illustrations but I feel a disconnect. The thought of "wish I'd worn a helmet" won't save ur life any. Only the presence of mind to have worn a helmet will.

Guest's picture
Guest

Dammit. I like these.
And you literal commenters... go and walk into a wall, ffs.

Guest's picture
Guest

I think this one is quite open-ended.

zmekyus's picture
zmekyus
Activity Score 120

me likey

Guest's picture
Guest

这种创意见多了!

sanjug1's picture
sanjug1
Activity Score 17

Concept is good, but should be developed

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No one can be told what the creativity is.... you have to create it for yourself.

hari.'s picture
hari.
Activity Score 375

This is cool

Guest's picture
Guest

Good illustrations that's it, nothing special in this ad
Shamak p

mitchelle2child's picture
mitchelle2child
Activity Score 87

Wow!

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