Thinking saves lives. Wear a helmet.
Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
Published: March 2009
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Comments
Empty thought bubble? So where is the thinking?
Simple, it's an analogy... If they were thinking and wore a helmet, it would of cushioned the blow! The helmet is the thought, therefore, the thought cushioned the blow!
then there should of been a helmet in the bubble.
Not really. It's clear enough that the thinking here represents a helmet, no need to dumb it down.
Bubble it´s empty because there is no thinking, (didn´t use a helmet) that´s why she crashed.
Brilliant! These work great! This concept could be a broad campaign for just about any PSA. Seatbelts, talking on cell phones etc...
Brilliant, although a bit inspired by Harvery Nichol's fashion statement.
Good though, inspirtation is not a crime.
the concept is weird "you are saved by your empty thought? when falling from your bike????? i mean duh learn how to ride a bike first
beautiful illustration
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
Low score. Same ad.
Maybe if the copy itself was placed in the bubble, it would be better.
These would be amazing with harvey nichols-style photo realistic thought bubbles.
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brandon
www.brandonknowlden.com
Realmente notable
muy buena ilustracion, exelente arte
tan guenas las tetas..... nada mas.
with a line in the bubbles it 'll be better
It has nothing to do with Harvey Nichols, except the use of a bubble, but can´t anyone use a bubble anymore?
I think this is a Fresh idea, but layout is a bit poor.
6/10 gud illustrations !!
radical
really good illustration
Good illustrations but I feel a disconnect. The thought of "wish I'd worn a helmet" won't save ur life any. Only the presence of mind to have worn a helmet will.
Dammit. I like these.
And you literal commenters... go and walk into a wall, ffs.
I like the other one more.
Funny.
C
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http://cc-portfolio.blogspot.com
http://www.selectiveamnesia.org
http://www.flickr.com/photos/ravages
I think this one is quite open-ended.
me likey
这种创意见多了！
Concept is good, but should be developed
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No one can be told what the creativity is.... you have to create it for yourself.
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No one can be told what the creativity is.... you have to create it for yourself.
This is cool
Thats Some Bad Hat, Harry
Good illustrations that's it, nothing special in this ad
Shamak p
Wow!
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