Warsaw Metropolitan Police: Girl

Thinking saves lives. Wear a helmet.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
Published: March 2009

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29 comments

Guest's picture
Guest

Empty thought bubble? So where is the thinking?

Stevil's picture
Stevil
108 pencils

Simple, it's an analogy... If they were thinking and wore a helmet, it would of cushioned the blow! The helmet is the thought, therefore, the thought cushioned the blow!

Guest's picture
Guest

then there should of been a helmet in the bubble.

ricklongo's picture
ricklongo
1244 pencils

Not really. It's clear enough that the thinking here represents a helmet, no need to dumb it down.

Guest's picture
Guest

is there a helmet in your bubble?

eldeadevis's picture
eldeadevis
306 pencils

Bubble it´s empty because there is no thinking, (didn´t use a helmet) that´s why she crashed.

Stevil's picture
Stevil
108 pencils

Brilliant! These work great! This concept could be a broad campaign for just about any PSA. Seatbelts, talking on cell phones etc...

Guest's picture
Guest

Brilliant, although a bit inspired by Harvery Nichol's fashion statement.
Good though, inspirtation is not a crime.

TRICKY's picture
TRICKY
3935 pencils

the concept is weird "you are saved by your empty thought? when falling from your bike????? i mean duh learn how to ride a bike first
beautiful illustration

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
1053 pencils

Low score. Same ad.

Guest's picture
Guest

Maybe if the copy itself was placed in the bubble, it would be better.

bknowlden's picture
bknowlden
3647 pencils

These would be amazing with harvey nichols-style photo realistic thought bubbles.

Tonits's picture
Tonits
349 pencils

Realmente notable

cebado's picture
cebado
258 pencils

muy buena ilustracion, exelente arte

picopalqlea's picture
picopalqlea
999 pencils

tan guenas las tetas..... nada mas.

Guest's picture
Guest

with a line in the bubbles it 'll be better

eldeadevis's picture
eldeadevis
306 pencils

It has nothing to do with Harvey Nichols, except the use of a bubble, but can´t anyone use a bubble anymore?
I think this is a Fresh idea, but layout is a bit poor.

premc's picture
premc
917 pencils

6/10 gud illustrations !!

radical

tridipnandi's picture
tridipnandi
220 pencils

really good illustration

Nomad8's picture
Nomad8
204 pencils

Good illustrations but I feel a disconnect. The thought of "wish I'd worn a helmet" won't save ur life any. Only the presence of mind to have worn a helmet will.

Guest's picture
Guest

Dammit. I like these.
And you literal commenters... go and walk into a wall, ffs.

Guest's picture
Guest

I think this one is quite open-ended.

zmekyus's picture
zmekyus
120 pencils

me likey

Guest's picture
Guest

这种创意见多了!

sanjug1's picture
sanjug1
17 pencils

Concept is good, but should be developed

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No one can be told what the creativity is.... you have to create it for yourself.

hari.'s picture
hari.
375 pencils

This is cool

Guest's picture
Guest

Good illustrations that's it, nothing special in this ad
Shamak p

mitchelle2child's picture
mitchelle2child
87 pencils

Wow!

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