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Published/Aired: 
March 2009
Description: 

Thinking saves lives. Wear a helmet.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska

Comments (21)

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Highest Rated

Guest's picture
Guest

Congratulations guys! A bit jealous must say. MW

Guest's picture
Guest

Excellent!

Stevil's picture
Stevil
Activity Score 108

Ditto! Great ads, great illustrations... just GREAT!

Ed Mintone's picture
Ed Mintone
Activity Score 585

nice thought

TRICKY's picture
TRICKY
Activity Score 3954

it s the driver's fault!!!!! drivers should pay more attention to bikers and people on the streets...... what's next????? wear a helmet when you're walking who knows !!!! it might save you from a drunk driver who was on his phone???????

never the less the illustration is nice

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Even if it is the drivers fault, the helmet could be the difference between a few broken bones and a coma.

TRICKY's picture
TRICKY
Activity Score 3954

sure it makes a difference, but i didn't feel your above comments in this ad while at it make a 3rd ad where a street walker is wearing a helmet!!! who knows maybe a driver might hit him too this way you will have a campaign...car drivers who hit bikers and pedestrians should be banned from driving for the rest of their lives and that my friend should be your POLICE campaign not just some soft illustrated ads that are stating to wear a helmet!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

seeing the illustration carefully you'l find that the bike is the one actually hitting the car.

Guest's picture
Guest

quel chieur !

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Would have like to see a campaign. Two ads with the same execution don't make a campaign. Nice thought for AN ad.

Tonits's picture
Tonits
Activity Score 349

En el clavo.

Chris's picture
Chris
Activity Score 1985

nice idea, would have been good done as real life.
the line placement and grey bar is pretty ugly though.

Guest's picture
Guest

the bike looks a little pansy lol

premc's picture
premc
Activity Score 917

6/10 gud illustrations !!

radical

Guest's picture
Guest

good 1

blouriaz's picture
blouriaz
Activity Score 10

hehe cool

Black Fauns's picture
Black Fauns
Activity Score 137

great.

Guest's picture
Guest

very nice thought and i like the execution

Guest's picture
Guest

Can somebody tell me what is the different between department and departament?

TRICKY's picture
TRICKY
Activity Score 3954

department=division of a company; section; area
departament= http://pl.wikipedia.org/wiki/Departament

The man who stops advertising to save money is like the man who stops the clock to save time

RITALIN's picture
RITALIN
Activity Score 91

Good one!

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

Guest's picture
Guest

Congratulations guys! A bit jealous must say. MW

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