Warsaw Metropolitan Police: Boy

Thinking saves lives. Wear a helmet.

Advertising Agency: McCann Erickson Polska, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
Published: March 2009

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21 comments

Guest's picture
Guest

Excellent!

Stevil's picture
Stevil
108 pencils

Ditto! Great ads, great illustrations... just GREAT!

Ed Mintone's picture
Ed Mintone
585 pencils

nice thought

TRICKY's picture
TRICKY
3923 pencils

it s the driver's fault!!!!! drivers should pay more attention to bikers and people on the streets...... what's next????? wear a helmet when you're walking who knows !!!! it might save you from a drunk driver who was on his phone???????

never the less the illustration is nice

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Even if it is the drivers fault, the helmet could be the difference between a few broken bones and a coma.

TRICKY's picture
TRICKY
3923 pencils

sure it makes a difference, but i didn't feel your above comments in this ad while at it make a 3rd ad where a street walker is wearing a helmet!!! who knows maybe a driver might hit him too this way you will have a campaign...car drivers who hit bikers and pedestrians should be banned from driving for the rest of their lives and that my friend should be your POLICE campaign not just some soft illustrated ads that are stating to wear a helmet!!!!

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

seeing the illustration carefully you'l find that the bike is the one actually hitting the car.

Guest's picture
Guest

quel chieur !

corndogfuneral's picture
corndogfuneral
1053 pencils

Would have like to see a campaign. Two ads with the same execution don't make a campaign. Nice thought for AN ad.

Tonits's picture
Tonits
349 pencils

En el clavo.

Chris's picture
Chris
1987 pencils

nice idea, would have been good done as real life.
the line placement and grey bar is pretty ugly though.

Guest's picture
Guest

the bike looks a little pansy lol

premc's picture
premc
917 pencils

6/10 gud illustrations !!

radical

Guest's picture
Guest

good 1

blouriaz's picture
blouriaz
10 pencils

hehe cool

Black Fauns's picture
Black Fauns
137 pencils

great.

Guest's picture
Guest

very nice thought and i like the execution

Guest's picture
Guest

Can somebody tell me what is the different between department and departament?

TRICKY's picture
TRICKY
3923 pencils

department=division of a company; section; area
departament= http://pl.wikipedia.org/wiki/Departament

The man who stops advertising to save money is like the man who stops the clock to save time

RITALIN's picture
RITALIN
91 pencils

Good one!

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

Guest's picture
Guest

Congratulations guys! A bit jealous must say. MW

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