Warrior Hockey Stick: Kaliskityr
Christ, he can shoot.
Made up Russian hockey player names that are read on the back of jerseys using typical French Canadian street talk.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaëtan Namouric
Art Director: J.F.LeBlanc
Copywriter: Sébastien Maheux
Photographer: Normand Robert
Photoshop artists: François Brisson, Yves Benoît Proulx
Published: January 2007