Warner Village Cinemas: Queen-Kong

A translated movie is not the same movie.

Advertising Agency: D'Adda, Lorenzini, Vigorelli, BBDO Rome
Creative Director: Luca Scotto Di Carlo
Art Directors / Copywriters: Alessandro Fruscella, Letizia Ziaco
Photographer: Alessandro Bavari
Account: Andrea Brustia
Published: May 2008

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24 comments

theanc's picture
theanc
2778 pencils

Good concept. Bad execution.

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NatalieM's picture
NatalieM
1687 pencils

I bet this campaign would work great in TV or even radio.

jorj's picture
jorj
638 pencils

why bad execution?

getconnected2001's picture
getconnected2001
989 pencils

Agree! Its not a bad art at all.
Also a nice concept.love it.

jazarah's picture
jazarah
1262 pencils

nice, i like it!

R. Rinaldi's picture
R. Rinaldi
686 pencils

So so

chimie's picture
chimie
156 pencils

It remainds me of the Canal+ campaign from a year ago.
http://www.youtube.com/watch?v=7ysewrO0XiM

Boris's picture
Boris
98 pencils

So so I agree.

dcgroppo's picture
dcgroppo
239 pencils

Italy again

unaquestionediali's picture
unaquestionediali
481 pencils

sorry man... but we have the colosseum!
what have you peruvian done at all?

Brunoni's picture
Brunoni
103 pencils

Eh, capirai... mica giusto, peró... Ti potrebbe dire che hanno il Macchu Picchu, ma non ha il coraggio.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

first of all, there is no way anyone would translate 'king' into 'queen', it's a make-belief. and where do we see the translation ('queen kong') in the ad itself? the girl in white doesn't imply 'queen'. a big clumsy ad.

unaquestionediali's picture
unaquestionediali
481 pencils

king kong was a male, the subject is a female, so she is probably a queen.
it's just the title of the ad.

Rothko's picture
Rothko
58 pencils

The translate "king" into "queen" is not the point of this ad. The point is "a translated movie is not the same movie".
"Queen kong" is just the title of the post, nothing more.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

then, a big clumsy ad, it still is. by the weird way, right now i'm accidentally watching king kong on tv.

robottttrockkkk's picture
robottttrockkkk
814 pencils

el concepto esta bueno.

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chinaski's picture
chinaski
946 pencils

tinto brass

The Pope's picture
The Pope
124 pencils

good concept, bad idea.

AD1014's picture
AD1014
307 pencils

great concept.

Dedhie Rihadi's picture
Dedhie Rihadi
12 pencils

Where's the girl foots?? or she has a short one? ;p

Guest's picture
Guest

With my feet everything is all right, but surely they not so long, as you tongue!

funky_frogii's picture
funky_frogii
2538 pencils

love it.........good/

love anything creative
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Underdose's picture
Underdose
132 pencils

"Dirty Hairy" would be a better execution..

Guest's picture
Guest

Who is she?

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