WARF (The Wild Animal Rescue Foundation of Thailand): Tapir

Forest brings the extinct back to life
Do you think that extinct animals are gone? Huai Kha Khaeng is still the forest in Thailand that has extinct animals. However, deforestation forces them to live only deep forests. That's why we can't see them. To bring them back, join us by being an eco-volunteer to help increase forestland and expand their breeding sites.
www.warthai.org

Advertising Agency: Monday, Bangkok, Thailand
Executive Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda Copywriters: Nopharit Dusadeedumkoeng, Passapol Limpisirisan
Art Directors: Piya Ngow, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Phographers / Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio

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13 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Kinda first thought for me... but the visual will certainly grab! :)

Will Think for Salary

Richard Finch's picture
Richard Finch
201 pencils

I disagree, it seems more than a first thought. Visually at least, the metaphor works well.
Like.

Guest's picture
Guest

What a geniuses u r !!
Man are u stupid? This is a great campaign and award winning. And I am not from the agency commenting here.

Dzsoi's picture
Dzsoi
5269 pencils

He is not stupid, moreover, you are obviously not into advertising that much to have the right to call anyone stupid here. This kind of visual has been done to death (no pun intended) to say born and re-born and borned to be sg etc. Not new at all. Not genious.

Guest's picture
Guest

excellent concept

Gi_bo's picture
Gi_bo
1385 pencils

These visuals are very appealing. Like the idea too

GiBo

Guest's picture
Guest

Not appealing, and difficult understanding.

dadada's picture
dadada
1719 pencils

Doesn't work for me, the message isn't obvious and the execution make it not appealing

Everybody is creative, be yourself.

Guest's picture
Guest

Nice visual

Guest's picture
Guest

attention grabbing

Guest's picture
Guest

joe la pompe

Guest's picture
Guest

wish it was true

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