Wanslea Family Services: Plates
Advertising Agency: Cooch Creative, Perth, Australia
Creative Director: Ron Samuel
Art Director: Spencer Battista
Photographer: Allan Myles
Typographer: Alf Scalise
Copywriters: Ron Samuel, Mick Colliss
16 Comments
Meaningful but a bit mediocre to me. Nothing wow-ish.
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Boring and it makes an unnecessary analogy with a roulette....
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Aye, two ideas into one, and here, it breaks both the ideas.
http://jackmancer.com/
http://twitter.com/jackmancer/
i think to avoid the six-shot resemblance, the plates are not placed evenly.
Text is so small that I don't want to read it...
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it's about being a foster family. Impatience to read a few words takes you out of ad's target anyway.
I like the say that 2 ideas can cancel both idea's objectives
the "one idea at a time lesson" can even be found onsite : http://adsoftheworld.com/media/print/russian_ice_make_your_best_shot_ever
http://conceptstore.canalblog.com/
http://www.concept-store.fr
Well, i like it. I don´t see the roulette. I see a clear message.
exactly
i also liked it
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~ Quite obviously, I have gathered no moss ! ~
Don't think it has anything to do with roulette, it just turned out that way but if you really want to be sticklers, remember the term "six-shooter" and then smash yourself in the bag.
Already done better and too much words
'faster' child? what does that mean? hyperactive?
@ guest: it ain't 'faster' mate. it is 'foster'.
I think it says: FOSTER CHILD. Read carefully before you make your comment. The people who worked on this deserve your respect. I did not do this by the way.
My comment is that it's too much of a show and tell. Maybe putting the copy in the visual is an over stretch.
Quite mediocre idea and execution. The line of text at the bottom is very clumsy and displays very poor art direction.
Not a good example of Australian talent.
nicely done