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Boar

Agency Network: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by Y&R, China for Wang & Li, within the category: Professional Services.

We'll happily hunt for you.
Wang&Li Asia Resources
Executive Search & Human Resources

Advertising Agency: Y&R, Beijing, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson
Art Director: Ronnie Wu
Illustrator: Ronnie Wu
Typographer: Ronnie Wu
Account Supervisor: Roy Luo
Agency producer: Shi Jian

Comments (10)

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morse's picture
morse
Activity Score 18026

Nice illustrations, but I'm not sure the strategy is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49614

I agree.

Wordnerd's picture
Wordnerd
Activity Score 6692

isn't this more like "get happily hunted"?

Billoughsby's picture
Billoughsby
Activity Score 5144

The hunted in each of these ads is oblivious to having been trapped, shot, etc. So isn't it something more along the lines of "You'll be glad we hunted you" or "You'll be glad we found you." (I'm sure they did the best they were able with this translation -- just didn't grasp the idiom.)

That's it.

sunfe2009's picture
sunfe2009
Activity Score 19

Try to google “Wang&Li Asia Resources” or just go http://www.wang-li.com/index.php?lang=en
it's may help understanding···

Rotzgoht's picture
Rotzgoht
Activity Score 186

Yar, it's hard to understand these non-English Ads sometimes, because they are presented in English. Sometimes it's fun to figure out what the translator missed. But sometimes a mis-translation makes a good Ad pretty mediocre. With the translations attempted in this thread (especially from Bill), I like the Ad better. Not bad.

ace85le's picture
ace85le
Activity Score 3935

Bad translation but i dig the idea and the illustration.

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whitekaras's picture
whitekaras
Activity Score 115

it's not because of the translation, it's because of taking orders from the boss.

whitekaras's picture
whitekaras
Activity Score 115

The original line was "Happy Hunted"

Glut's picture
Glut
Activity Score 3935

little bit exaggerated.

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